TikTok vs IG Reels

Where to post to get the first 1m views and earn $10,000?

4 fundamental differences between these platforms:

THE ALGORITHM

The algo of both platforms considers the watch time of the video as the key indicator.

At the same time, the IG algo is similar to TikTok 1.5 years ago. It does not matter how long your video is.

You can make a video for 6 seconds, which will be reviewed several times and gain millions of views.

TikTok now is different.

The platform plans to become a competitor to YouTube and therefore prefers long content.

This means that it is not the PERCENTAGE of video viewing that is important, but the TIME it is viewed.

Example: A 6-second video that the user watched ten times has the same value as a 60-second video that was watched once to the end.

Conclusion: the ideal content for Instagram is 6-10 seconds. For TikTok it is 25-60 seconds.