How To Twitter For SWers (thread):

Twitter can be a great place to grow your fan base, client list, following, etc. It can also be a nightmarish, drama-filled, confusing hellscape. Here are my tips to maximize your Twitter experience.

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First understand that Twitter and all social media is only valuable if it adds to your business, as it makes you more money. We’re not tweeting for honor, notoriety, fame. We are tweeting to increase sales. Remember this always, in everything you do, especially social media. 2/

Is Twitter even necessary? Listen, for a long time, SWers were able to make bank without the aid of social media, so the argument can definitely be made that you don’t need to be on social media at all to be successful. And if you’re doing as well as you want to be and/or you 3/

don’t enjoy social media, then you by no means have to master, or even have a Twitter presence. I personally believe in using all the free advertising I can, so while Twitter still allows SWers, I’ll be 4/

here taking advantage of the free exposure. Don’t feel the need to be a Twitter personality if you don’t like it, don’t want or need more exposure or simply don’t find that it adds to your revenue. However, if you hope to improve in these areas, Twitter can be a great way to 5/

1/ Content Strategy for SWers (Thread):

Wherever you find yourself in the world of sex work, if you have an online presence, you are a content creator. It’s not just clip makers, although we’re certainly going to discuss that too. It’s all of us.

2/ In the tweets following, we’re going to learn about content and how to make it work for your business - raising your online profile, hopefully removing overwhelm, removing analysis paralysis, helping you stay on a consistent schedule, and increasing the money coming into…

3/ …your business. (Which is my main goal with all of these threads- I just want girls and gays to get their money.)

As with every single piece of business advice I give, please don’t view this as an end-all and be-all guide to content planning and strategy.

4/ Look at this instead as a primer, a starting point for you to look for more information.

What is content? Content is everything in your business, honestly.

5/ Content includes but is not limited to clips, audio, photos (professional and DIY), gifs, podcasts, all social media, ad copy, website copy, newsletters, blog posts, and anything else that you post online to sell or promote your business.