21 stocks for 2021: Day 9 - Redfin $RDFN

The Bull Case: Redfin calls itself “A Technology-Powered Real Estate Company” whose mission is to “redefine real estate in the consumer’s favor”.
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Bull Case Continued: They invented map-based real estate search and have the most visited brokerage website, which translates to low marketing costs. Redfin has a high net promoter score and better repeat business than their competitors.
[2/9]

Bull Case Continued: They have full time agents who are rewarded based on customer satisfaction instead of commission which means their incentives are better aligned with the customer.
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Bull Case Continued: Redfin can claim to save customers money (reduced listing fees) and time (more on-time closings) along with offering a complete solution (brokerage, mortgage, title insurance).
[4/9]

Bull Case Continued: Redfin isn’t just an iBuying play. They are prepared for the future of real estate no matter what form it takes: Brokerage, Concierge, Now, Direct. Impressive leadership from CEO Glenn Kelman (CEO for 15+ years).
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