This is Robert. He started a business in NYC with zero money. 10 years ago he began waiting in long lines for rich people. But then Robert did something very special...

I just learned about Robert and his business today. I saw this HUGE line of attractive women all along Houston Street in Manhattan. What is going on??
They are all waiting to access the @UllaJohnsonInc sample sale. Their floral and pattern dresses are usually expensive. But-

back to Robert. He was waiting in lines for people to buy Cronuts at first. Cronuts were a craze 10 years ago: part croissant and part doughnut. Robert waited in the line himself and would charge $25 per hour for a minimum of 2 hours

Rich people loved it: Robert would wait in line for 2 hours. Then he would text them when he was near the front of the line. His customers would walk right up to the front of the line. It was a nice little job he made for himself. But how to grow it?

Robert expanded his services. He helped people to buy iPhones, theater tickets, or sneakers. Waiting in lines and charging for the spot is not a new idea. But then Robert did something different...