For a long time in America, as capitalism has become hegemonic, there have been two kinds of capitalists: right-wing, or conservative capitalists, and left, or liberal capitalists.

Conservative and liberal capitalists suffer under two differing delusions: conservatives that capitalism is compatible with "tradition", the liberals that capitalism is compatible with democracy. Neither side suffers the opposing delusion.

Because right capitalists don't really believe in democracy they will throw it out at the slightest sign of anti-capitalist power. The only real difference between fascism and conservatism is the presence of an anti-capitalist threat.

(This is why Trump is not a fascist. No anti-capitalist threat! Allen Dulles and J. Edgar Hoover were fascist than Trump was. They had actual lefty threats to fight!)

Right capitalists also embrace things like family, tradition, culture, and nationalism, which they view as necessary to preserve society. And they think these things can be maintained under capitalism, that they are in some way necessary to preserving capitalism!