While I’m sure critics of Modi will point fingers at the administration for @FordIndia shutting manufacturing operations, the fact of the matter is that it was a product and marketing failure.

The wife @nandz owns a post-facelift EcoSport. And this car basically created the sub-4m SUV segment. Yet, a combination of pricing and poor marketing allowed first Maruti, and then the K-Pop twins to run away with the segment.

Even the Figo which had the best petrol engine in its segment, could never really make a dent on Tata products let alone Maruti and Hyundai.

The Aspire, possibly the most-proportional looking sub-4m sedan could never take on the Amaze let alone the Dzire.

The sad thing is that the Americans - Ford and GM were among the first new carmaker’s to come to India when the market was opened up alongside Daewoo. It was the fourth carmaker, a relatively unknown company then, Hyundai Motor that stole the show.