1/16: One business model I talk about frequently with Founders is underbuilding their software as a strategy.
It’s a really powerful concept that can help a product stand out in a crowded market and turbo-charge growth. Unpacked 👇:
2/16: It’s difficult to deny that just about everyone is a user of software on a daily basis. Phones and Computers are just Operating Systems + Pre-Loaded Apps + Downloaded Apps. Apps include streaming services, browsers, spreadsheets and POS software. The list goes on and on.
3/16: But ask yourself this: How many functions do you typically use in the software/apps that you interact with most? Streaming services: Search, create playlists, play. POS software: Add item descriptions and pricing, ring up orders, view reports.
4/16: The concept of purposefully underbuilding software hinges on the fact that there are situations where doing a few things extraordinarily well can be more valuable to an end-user than offering a complete suite of products/functions that are all “pretty good”.
5/16: Truism #1: Solving for all common use cases is more difficult than solving for a specific use case. Solving for edge cases is even more difficult. Going deep with a few pieces of specific functionality is a way of underbuilding to create advantage.