Starting a startup is HARD

Sustaining a startup is HARDER

The result?

90% of the startups end up failing

Here are 12 common mistakes entrepreneurs do 🧵🧵

1) Playing it Solo

Running a company is no panic

It gets hard to keep your shit together

Alone you go faster but together you go further

2) Targetting microscopic niches

Many lean towards marginal niches to avoid competition

If you are making anything good, you'll have competitors

Allow yourself to see the big presence of competition as a good sign

3) Copying others

The best source of inspiration is unsolved problems

Rather than copying, find a problem that annoys a lot of users

Talking to your users helps a lot in that case

4) Never talking to users

The only way to understand the problem is to talk to people

Set up feedback loops with your users

Problems evolve and you need to stay ahead of them