My supplement brand converted over 7% this month and I wanted to share some secret sauce.

Yes, that’s 7% SITEWIDE!

Over 1,200 purchases in this screenshot. This is January 2022, .

There’s 5 major hacks that do 80% of the heavy lifting:

// Crazy 🧵 right here //

1. After running almost 1,000 split tests, I’ve made a template of the best layout for the HOMEPAGE. Social proof, product carousel, standard stuff in the right order. Interesting split test result, above-the-fold button scrolls down the page, it doesn’t redirect elsewhere

2. On the product page… DO NOT OVERSELL! If you promise too much, you will 100% lose the confidence of your customers. Lean on modest claims and storytelling to get you there. People love the community-facet and knowing they’re part of many people. Story > overselling.

3. Product page SECRET SAUCE: when customers can buy bundles, make sure it is DYNAMIC. The image HAS TO change when they pick different options. The difficult part is that Shopify themes do NOT do this by default. You need to code it in liquid to make this happen. URL on next one

This is the product page: