1. You will read today many ignorant assertions, of this ilk ...
https://t.co/5d5jgqVDqI
... to the effect that the EU has introduced "significant barriers to free trade e.g. customs and regulatory checks".
But the EU has introduced no new barriers.
2. Simply, the UK has redefined itself as a "third country" and positioned itself outside the EU's existing regulatory
3. As a third country, it will now have to deal with all the pre-existing regulatory barriers that have been erected over time, which apply (to a greater or lesser extent) to other third countries.
4. The degree to which this trade deal is effective can be measured by the extent to which these entry is handicapped by these pre-existing barriers, and what steps have been agreed to mitigate the effects.
5. However, as long as the UK is a third country, outside the Single Market, traders will have to deal with significant entry barriers when sending goods to the EU. These are an unavoidable consequence of leaving the Single Market.