A Thread on Marketing: "How Brands Grow" by Prof. Byron Sharp - It seems like every book available on marketing today promises a bunch, vows to be different & useful, but then delivers little in the way of truly unique & applicable advice. (1/25)

Most marketing books are tactical in nature, focusing on segments, specific channels, drilling into smaller and smaller arenas of activity, until the expertise acquired from the book is only applicable under the tightest environmental conditions.... (2/25)

"I am now an expert in demand generation from specialized microsite SnapChat retargeting campaigns for 30-34 year old art school graduates concerned about credit liquidity, living in/around Baltimore with cat allergies."
Face with rolling eyes
(3/25)

While we are awash in advice on tactics, marketers are SUPER THIRSTY for strategic advice on how to properly employ such activities.

That's why Byron Sharp's "How Brands Grow" kicks every other marketing book in the shins. (4/25)

Let's jump right in with this graphic, I'll explain Byron's Old/New World vision as far as I can, but in the end, you have to read this book to feel it's healing waters quench your parched marketing soul. (5/25)