When you do media training for TV interviews, you learn some of the tactics for avoiding difficult questions. I'm speaking about
- deflection
- bridging
- deferring
These skills are key when you face high-level interviews on media.

Deflection is usually the easiest.

Q: Didn't you say Bitcoin was going to keep rising to $100k?
A: That's one thing I actually wanted to talk about. We are pretty rigorous with our research. In fact, recently, we upgraded our research platform with an AI System...

Bridging as the name implies means you connect from the question and move away to what you want to focus on. The emphasis on connecting the question to your answer is the key difference with deflection, which takes a sharp turn away from the question right from the beginning.

Q: Categorically, do you believe Nigeria can solve its power issue?
A: Categorically speaking, Nigeria's problem with power needs a proper definition. Is it Generation or transmission or tariffs? or Financing or a lack of political will? I think if we take the telecoms ndustry...

Deferring is the default practice for non-comms people when faced with a question about their company or a subject they don't want to talk about. This involves notifying the interviewer that there is someone better equipped to answer and that your response does not represent..