Customer acquisition costs are tricky.

Prioritize them too early and you limit how great a product you can build.

Prioritize them too late and limit how great a business you can build.

1/ Theory: esports is to traditional sports as ecommerce is to brick & mortar retail.

3 similarities. 1 difference.

Thread 👇

2/ Similarity 1: In ecommerce and esports, some people overvalue(d) the in-person experience.

3/ Remember when they said we’d never buy clothes online because we need to try them on first? Remember when they said that shopping was a communal experience?

4/ Eventually they said we’d buy small things online, but we’d never buy something expensive like a car online?

5/ For reference, online clothing is a $300B market today. Online cars is at $50B in US alone.

I think they underestimated how consumer behavior can change.