$ROKU keeps their long term plans a secret. So I looked for clues in their job openings to see what their roadmap might look like. Producing original content, TikTok + more M&A? These are some game changers $ROKU might be hinting at.👇👇
$ROKU could be producing original content. There was a recent job opening for a Lead Production Attorney to work on its slate of original content. Work involves "drafting agreements to hire writers, actors, directors + individual producers". Quibi might not have been an 1-off.
If that isn’t enough, $ROKU is also hiring a ‘Business Affair Lead’ for their ‘Original Programming Business’ to negotiate agreements related to the development, sale and production of episodic/feature length programming. Experience in tv/film production required. 🤔
If $ROKU is producing originals, then some of their moves in the past year start to make a lot of sense: releasing app versions of the Roku Channel, getting the Roku Channel inside Fire TV/Samsung TV and acquiring the license rights from Quibi. They could have set the foundation.
$ROKU is also looking for a ‘Director of Programming’ to help identify ways to "expand its global programming offering into new video and non-video experiences within The Roku Channel". Such as sports, esports, fitness as well as content from digital creators + social videos.