One of my areas of focus in 2020 was to scale the size of our content business across platforms.
Here is our year in review 👇🏽👇🏽👇🏽
1/ Everything starts and ends with Twitter for me.
Jan 2020: ~ 300k followers
Dec 2020: ~ 430k followers
I do over 100 million impressions per month and will continue to use Twitter to drive traffic everywhere else over time.
2/ The daily letter that I send to investors allows me to have nuanced, more analytical conversations with people.
Jan 2020: 38,500 free subscribers
Dec 2020: 102,000 free subscribers
The open rate is around 35% and the click through rate is around 10% when I email everyone.
3/ The podcast is where I get to learn from the world's smartest investors and entrepreneurs.
Jan 2020: ~ 200k audio downloads
Dec 2020: ~ 1 million audio downloads
We have published 450+ episodes since inception and will do a few hundred more in 2021.
4/ This year was the first time I focused on YouTube, which is a highly underrated platform.
Jan 2020: Under 8k subscribers
Dec 2020: 135k subscribers
People watched 3.2 million hours of video content on the platform and we hit the goal of 10+ million video views for 2020.
