Paizoverse, I starting a series of posts re: our marketing and media priorities and resources. Seeking to be more transparent and to strategize alongside the community.
First of all it looks like we have at least 160 Pathfinder, Starfinder, and Paizo Organized play products to promote in 2021. So simply building awareness is our first priority for social media.
Second, we have 30-ish, and growing, licensed partner relationships to promote including their products, shows, and crowdfunding campaigns. Once again thatβs about awareness.
Thirdly we have Pathfinder and Starfinder Compatible publishing partners who sell on Paizo dot com. Weβve updated our store landing page to make them easier to find and Iβve started a monthly blog.
Iβd say fourthly there are charitable nonprofits Iβd like to start shedding the light on. I think they are something we can all build community around.