11 Critical Lessons from Jeff Bezos
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1. It's OK to Fail
Bezos helped develop the Fire Phone, one of Amazon's worst failures.
And yet, the Fire Phone led to one of Amazon's biggest successes: Alexa.
āIf you want to be inventive, you have to be willing to fail.ā @JeffBezos
2. Be Uncomfortable
Before founding Amazon, Bezos worked on Wall Street.
Yet, he left his comfort zone to start an online business.
In 1994, building an online business was incredibly risky.
"One of the only ways to get out of a tight box is to invent your way out" @jeffbezos
3. Your Actions Define You
You are born with strengths and weaknesses.
What you do is what ultimately defines who you are.
It is not your ability that defines you, but your actions and choices.
"It's not an experiment if you know it's going to work" @jeffbezos
4. Embrace Criticism
If someone you trust gives you feedback, decide if their criticism is right.
If yes, then change and stop resisting.
Candid feedback is your ticket to true growth.
"If you can't tolerate critics, don't do anything new or interesting" @JeffBezos