Most people suck at writing.

But if you avoid these 12 common mistakes, I guarantee you won’t:

🧵

❌ Not Varying Sentence Length

We don’t see what we read.
We hear it.

If each sentence is the same length, you sound boring.

Instead, aim for 20% long and 80% short.

Make your sentences sing.

❌ Writing and Editing Together

Writing and editing are two separate skills.

Mix them and you suck at both.

Instead:
Leave 24 hours between each session (longer if possible).

Write first, edit later.

❌Not Formatting

Before we read, we assess.

'Is this worth my energy?'

Be easy to read and you'll be easy to love.

❌ Sounding Academic

Schools teach you to use complex and clever language.

But online, personality wins.

Treat writing like a conversation with a close friend.

Read it out loud before you publish.

Delete anything you wouldn’t say in person.