Anyone else love a useful how-to?
I put together a mega-thread of mega-valuable how-tos that can transform your startup, career or life
All you have to do is read these 10 how-tos:
How to write a cold email:
- Be short
- Humanize it. Record a 60s selfie video
- Write a cold DM instead of a cold email if possible
- Never follow up by saying “just following up”
How to write copy that isn’t boring (and that sells):
- Don’t write copy, write stories
- Can be long or short, but must take you for a ride
- Focus entire story on the problem the customer has
- Share credibility
- Use inviting, warm words
- Create a clear call-to-action
How to come up with compelling startup ideas:
- Framework #1: X for Y (Robinhood for Canada)
- Framework #2: Anti-incumbent (Anti-Spotify, Anti-Amazon)
- Framework #3: Unbundling of X (Reddit, Facebook etc)
- Framework #4: Ask your community, they’ll tell you
How to sell a company:
- Spend 5% of your energy building allies at incumbents
- Get them excited about what you’re doing
- Make them feel invested and jealous
- Get them to ask if you’d be open to selling
- Profit $$
I've seen this strategy work for $10k-10B size deals