Want to gain followers and get popular on Twitter? Here’s how… 🧵🧵🧵 1/

There are three types of popular twitter accounts, each with their own difficulty setting:

1. The Content account (easy)
2. The Brand account (normal)
3. The Cult of Personality account (hard)

The Content account is strictly focused on one subject, to the extent that the author is all but invisible. Followers follow the content account for information on *one topic* and if the owner strays too far, too often, he will lose his audience.

The Brand account has a theme (finances, fitness, politics etc) but with a highly present author. Followers want the author’s input on particular topic(s)- giving the author more room to incorporate off-brand takes as well. The average popular twitter account is a Brand account.

However, if you stray too far off brand, you will be destroyed….