Can you generate revenue through Instagram Stories?

Read on to find out 👇🏿👇🏾👇🏼

Kettlebell Kings is a leading kettlebell equipment supplier based in Austin, Texas. It generates hundreds of thousands in revenue directly from Instagram.

“On average we get 400-600 leads per week from social media, with half coming from Instagram,” said Jay Perkins, co-founder of Kettlebell Kings. Besides one-off sales to consumers, Kettlebell Kings has also signed deals with national gym chains through those leads.

Here’s its Instagram strategy:

1. Post high-quality educational content, workout examples, and user-generated content to its Instagram feed. This helped them to amass over 79,000 followers and over 20,000 posts with #kettlebellkings.

2. Re-post 10-12 stories from customers who tag them on a daily basis. This keeps the customers engaged and encourages more to share their content on Instagram. These stories, on average, are viewed by 10-15 percent of Kettlebell Kings’ followers.

The eight key components of a social media style guide

A thread 👇🏻👇🏾👇 (with a free template at the end)

1. The style guide tl;dr

If someone doesn’t want to read everything in the full style guide, they can at least come to this section and get the gist.

2. Voice and tone

You have the same voice all the time, but your tone changes. Your voice and tone humanize your brand and let you take part in conversations naturally.

3. Spelling, grammar, and punctuation

You’ll want to carry over many of your spelling and grammar guidelines from your overall content guide, but keep in mind you may want to modify for social media constraints.

4. Formatting

With so many different platforms, formatting on social media is especially important to ensure you are consistent and make your brand recognizable.