The road to 100k/year

Here’s where we’re at so far, and how we got here.

Landed 1st client on September 23, 2020.

My cut is currently $1,380 for the month of Oct.

Here’s how it went down.

DETAILED THREAD

Originally, I had a little website that sold an info product.

My favorite part of that business was writing the emails.

So I started learning everything I could about email marketing.

Read some books … *fast forward* …

Took some courses … *fast forward* …

🔽

Thus, email marketing will be my skill of choice to reach 100k/year.

I knew how to write.

I knew how to sell via email.

(I did it with my own list)

But I’d never done it for anyone else before.

I had to find a client.

I’d always heard that the first client is the hardest to land.

The truth?

This wasn’t the case for me.

I sent *one* cold message via linkedin.
And that recipient became my first client.

But it wasn’t exactly an accident.

Here’s how I did it.

When looking for my first client, I knew I wanted 2 things:

A market I knew well or belonged to
A product that I *wanted* to sell

I chose three markets to research:

Men’s Fashion
Music
Health and Fitness.

Lots of you commented asking how I found the second client…

SO HERE WE GO

First of all, I used @blackhatwizardd stuff.

From zero to two clients in one month, both paying thousands of dollars.

Get his course.

But how *exactly* did it go down?

CRAZY DETAILED THREAD 🔽

Remember, I’m very picky about who I work with.

So I don’t send a million emails to every business in the US.

I spend lots of time researching the *right* brands to reach out to.

Then I use Daniel’s strategy to execute the message.

Here’s how it began.

I’m sticking with Ecommerce for now.

So I typed in to google, “Direct to consumer companies”

Found a bunch of different lists.

One of the lists mentioned a few pet brands that launched in 2020

Hm…

Because email marketing is often overlooked, there was almost *no chance* they were killing the email marketing game.

That’s a good start.

But it’s not enough.

Often, new companies don’t have the capital to bring on new people.

So I had to find the *right* brand.

After looking on the websites of those pet brands, one of them was featured on Shark Tank.

SWEET.

Tons of PR for them, probably made a lot of money fast.