I've roasted 200 SaaS landing pages in the last 12 months 🍗🍗

Here's 16 ideas to increase your landing page conversion:

1. Have one goal

50% of landing pages had multiple, often equally prioritised, call-to-actions.

Focus your page on one key conversion event like @gumroad

2. Focus on your USPs

You know them, so where are they on your landing page?

Contrast your product with competitors and the current way of doing things, like @typeform

3. Clear, relevant social proof

Only about 40% of landing pages had it above the fold. And of those only about 50% used testimonial language that was consistent with the pain and benefits listed elsewhere on the landing page.

Learn from @PayhawkCom @MemberstackApp

4. Simple language

About 1 in 8 landing pages I roasted, I couldn't comprehend on first read-through. These landing pages required several attempts to simply 'get it'.

Fix it: Avoid technical terms and acronyms, and write in plain language.

See @buymeacoffee @StintUK