Community-driven businesses are the future.

This was one of many takeaways from yesterday's Builders Build with @gregisenberg.

Here are 7 can't-miss lessons on audiences, communities, courses, and the future of business:

People confuse audiences with communities.

An audience is simply a group of people who:

• Follow you
• Listen to you

Building an audience is much easier than building a *community*with that audience.

And to do that, you can use the community test 👇🏼

There are five elements of every strong community:

• Togetherness
• Rituals
• Identity
• Belonging
• Engagement

When building a community, think TRIBE.

And to start, focus on creating rituals and fostering engagement.

There are two types of community products:

• Community-focused products
• Community-enhanced products

Community-focused products are when the product *itself* is the community.

If the community disappears, the product disappears.

This is how most people think of community.

But community-enhanced products are the real gamechanger.

This is when purchasing a product automatically gives you a sense of identity and belonging.

The most successful products will be community-enhanced.

Community-focused: @Clubhouse

Community-enhanced: @lululemon