I don't discuss my projects on Twitter but this is an exception because it is epic.

TLDR: food will follow retail, cloud kitchens will level up local restaurants & Gary V is a genius.

Here goes

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In 2019, I got a chance to see a functional @cloudkitchens facility. My immediate reaction was holy s*** this is going to change EVERYTHING.

If you don't know what it is -- here's a feature I

You can now build & launch a delivery-only restaurant within minutes -- like you'd do with a DTC store on Shopify today.

Food was going to follow retail.

The next obvious idea was celebrity food brands!

So I hit up up the two ppl I thought would GET it. @nasdaily & @garyvee