Hyperice, the leading sports recovery company, is set to become the next multi-billion-dollar sports business.

The part you didn't know?

Without Kobe Bryant, it would have never happened.

Time for a thread 👇👇👇

1) Let's start in 2007 — Anthony Katz is a 30-year-old high school teacher and basketball coach in Southern California.

For exercise, he regularly organizes pickup basketball games.

The only problem?

As he got older, the games started to leave him increasingly sore & fatigued.

2) Looking for a way to recover faster & prevent injury, Anthony Katz researched how professional athletes dealt with soreness & fatigue.

"I wanted to get the level of treatment the pros were getting."

A combo of elevation, ice & compression made sense — but ice bags didn't…

3) Despite ice bags being used by athletes all over the world, Anthony Katz saw one glaring issue.

As the ice melts, the bag fills with air — causing it to lose its coldness & compression.

Not to mention, they looked ugly.

Instead, Katz set out to engineer a better solution.

4) In an effort to make his own ice compression wrap, Anthony Katz bought Neoprene from a Huntington Beach wetsuit maker, cut it with a knife, and sewed Velcro to hold the ice bag in place.

But would it work?

Next up — testing & feedback.