I learned this from my TV boss, Greg Walker.
How do I do it?
Gonna talk "pitching story" for a moment, because that's how I get most of my screenwriting work and it's hard to find practical information about the art of it online and in books. This is just my experience and approach, but in the age of zoom, some of this may be helpful...
I learned this from my TV boss, Greg Walker.
How do I do it?
1. An early moment, usually in the first 30-60 seconds of speaking that creates a VIVID, EMOTIONALLY PROVOCATIVE IMAGE in the mind of the listener. We're pitching movies and TV. Those are VISUAL MEDIUMS. I drop that image early.
Then it's like storytelling at a campfire.
Generally, people remember your open. They remember your ending. They lose a lot of your middle. Because of that I always make sure --
They remember the open. They remember the ending. If you're lucky, they remember the middle.
"...And now they're devastated because their one chance is gone..."
"...but that little victory gives them the hope they need to keep going..."
Emotion is the ally of the magician. Engage it.
More from Writing
The world's most valuable skill:
Writing effectively.
But colleges charge you 120k and still do a terrible job teaching it.
Instead, here are 9 writing frameworks that cost you nothing and will save you hundreds of hours:
1. Start with building your writing habit by leveraging @jamesclear's Four Laws of Behavior
2. With your writing habit down, study these 10 tips from the world's most legendary marketer: David Ogilvy.
3. Then, immerse yourself in the takeaways from the bible on business
4. Like to learn on the go?
Dive into the creative process of the world's best writers in these 10 episodes of the @timferriss show.
Writing effectively.
But colleges charge you 120k and still do a terrible job teaching it.
Instead, here are 9 writing frameworks that cost you nothing and will save you hundreds of hours:
1. Start with building your writing habit by leveraging @jamesclear's Four Laws of Behavior
Atomic Habits from @jamesclear changed my life.
— Dickie Bush \U0001f6a2 (@dickiebush) March 10, 2021
In Atomic Habits, James lays out the Four Laws of Behavior Change.
1. Make it obvious
2. Make it attractive
3. Make it easy
4. Make it satisfying
Here's how to leverage them to build a daily writing habit (\U0001f9f5\u270d\U0001f3fc):
2. With your writing habit down, study these 10 tips from the world's most legendary marketer: David Ogilvy.
One of the most legendary marketers of all time: David Ogilvy
— Dickie Bush \U0001f6a2 (@dickiebush) June 2, 2021
In 1982, David wrote an internal memo to the employees of his advertising agency titled "How to write."
And in just 10 bullets he put together a masterclass in effective writing.
Here's a breakdown of each one: pic.twitter.com/MxRYuQRLyA
3. Then, immerse yourself in the takeaways from the bible on business
Business writing is a superpower.
— Dickie Bush \U0001f6a2 (@dickiebush) June 8, 2021
But schools and employers do a horrible job teaching people to write.
In 1981, two advertising executives wrote a timeless guide for how to write in the business world.
And here are 12 of their tips you should staple to your desktop: pic.twitter.com/w0hh0qBOG4
4. Like to learn on the go?
Dive into the creative process of the world's best writers in these 10 episodes of the @timferriss show.
I've listened to every episode of the @tferriss show.
— Dickie Bush \U0001f6a2 (@dickiebush) March 3, 2021
And some of my favorites are when Tim interviews prolific writers, diving into their creative process to improve his own.
If you are looking to build a writing habit, these 10 episodes are a must-listen:
\u270d\U0001f3fc\U0001f3a7\U0001f447\U0001f3fc
Things we don’t learn in this article: that the author wrote David Cameron’s speeches during the period when they were intentionally underfunding the NHS and other services, directly creating the problem the author is concerned about now.
We also don’t learn that the paper it’s written in stridently supported those measures and attacked junior doctors threatening strike action over NHS cuts and long working hours, accusing them of holding the country to ransom.
We aren’t reminded that NHS funding and the future of health provision was a central part of previous election campaigns, and that attempts to highlight these problems were swiftly stomped on or diverted and then ignored by most of the press, including the Times.
I’d underline here that “corruption” doesn’t just mean money in brown envelopes: it describes a situation where much of an organisation is personally motivated to ignore, downplay or divert from malfeasance for personal reasons - because highlighting them would be bad for careers
Foges was Cameron’s speechwriter at the height of austerity; Forsyth is married to the PM’s spokesman; Danny F is a Tory peer; Parris is a former MP; Gove used to write for them regularly, and that’s before we get to professional mates-with-ministers like Shipman or Montgomerie.
Today we learn health services are brutally underfunded with scant support for hard pressed staff, although it\u2019s left unclear who is responsible for that and it appears to be an exceptional, totally unpredicted phenomenon, like a freak weather event. pic.twitter.com/StwFR7RejE
— Flying_Rodent (@flying_rodent) January 25, 2021
We also don’t learn that the paper it’s written in stridently supported those measures and attacked junior doctors threatening strike action over NHS cuts and long working hours, accusing them of holding the country to ransom.
We aren’t reminded that NHS funding and the future of health provision was a central part of previous election campaigns, and that attempts to highlight these problems were swiftly stomped on or diverted and then ignored by most of the press, including the Times.
I’d underline here that “corruption” doesn’t just mean money in brown envelopes: it describes a situation where much of an organisation is personally motivated to ignore, downplay or divert from malfeasance for personal reasons - because highlighting them would be bad for careers
Foges was Cameron’s speechwriter at the height of austerity; Forsyth is married to the PM’s spokesman; Danny F is a Tory peer; Parris is a former MP; Gove used to write for them regularly, and that’s before we get to professional mates-with-ministers like Shipman or Montgomerie.
You May Also Like
So the cryptocurrency industry has basically two products, one which is relatively benign and doesn't have product market fit, and one which is malignant and does. The industry has a weird superposition of understanding this fact and (strategically?) not understanding it.
The benign product is sovereign programmable money, which is historically a niche interest of folks with a relatively clustered set of beliefs about the state, the literary merit of Snow Crash, and the utility of gold to the modern economy.
This product has narrow appeal and, accordingly, is worth about as much as everything else on a 486 sitting in someone's basement is worth.
The other product is investment scams, which have approximately the best product market fit of anything produced by humans. In no age, in no country, in no city, at no level of sophistication do people consistently say "Actually I would prefer not to get money for nothing."
This product needs the exchanges like they need oxygen, because the value of it is directly tied to having payment rails to move real currency into the ecosystem and some jurisdictional and regulatory legerdemain to stay one step ahead of the banhammer.
If everyone was holding bitcoin on the old x86 in their parents basement, we would be finding a price bottom. The problem is the risk is all pooled at a few brokerages and a network of rotten exchanges with counter party risk that makes AIG circa 2008 look like a good credit.
— Greg Wester (@gwestr) November 25, 2018
The benign product is sovereign programmable money, which is historically a niche interest of folks with a relatively clustered set of beliefs about the state, the literary merit of Snow Crash, and the utility of gold to the modern economy.
This product has narrow appeal and, accordingly, is worth about as much as everything else on a 486 sitting in someone's basement is worth.
The other product is investment scams, which have approximately the best product market fit of anything produced by humans. In no age, in no country, in no city, at no level of sophistication do people consistently say "Actually I would prefer not to get money for nothing."
This product needs the exchanges like they need oxygen, because the value of it is directly tied to having payment rails to move real currency into the ecosystem and some jurisdictional and regulatory legerdemain to stay one step ahead of the banhammer.
