How to Use Cialdini's Influence Principles to Grow On Twitter

// A THREAD //

Robert Cialdini took various kinds of sales/marketing/door-to-door sales jobs to figure out what techniques those "magician of persuasion" use.

Then he defined the 6 principles of INFLUENCE.

How to use them to grow on Twitter?
1. Reciprocity

Don't be afraid to give away.

Give away:

- likes
- RTs
- engagement

The bigger accounts will notice... and reciprocate.

It's human nature.

Action step: Write 20 comments a day (don't ask for anything).
2. Scarcity

is an enormously powerful weapon but make sure you use it well so it doesn't look sneaky.

You can use it for:

- Get beta testers
- Running limited sales
- Doing AMA (1hr) [bigger accounts)

Action step: Before a launch write you're looking for max 3 beta testers.
3. Authority

cannot be built by tweeting platitudes.

You'll have to show you know what you do and you understand it.

The reward will be sweet.

Action step: Post a thread from your field of expertise 3x per week.

PS. Even if you don't consider yourself a pro yet.
4. Consistency

Not quitting is 65% of the win.

Truth or platitude?

Doesn't matter, the important thing is that if you stay around the luck will be able to hit you.

Consistency also = trustability.

Action step: Everyday tweet at least 5 tweets.
5. Similarity

We tend to like people who are similar to us.

And we all make mistakes, things we regret, overcoming obstacles...

Show you're "just" human and your audience will love it.

Action step: Schedule 5 tweets about failures you made it through.
6. Social proof

- Reviews
- Followers
- Being followed by the bigger accounts

those are all forms of social proof.

But how to start using its power in an easy and approachable way?

Action step: RT every valuable quote retweet of your content.

PS. https://t.co/fRe25qRszc
Thanks for reading!

If you liked the thread consider RT the 1st tweet and read "Influence: Science and Practice" by Robert Cialdini

👇 Why principle do you find the most powerful?

More from Freedom Designer

5 Micro Skills That Will Improve Your Life Drastically

// A THREAD //


Even the small things compound over time... and become huge.

And they become HUGE.

This is the list of small skills that will improve your life A LOT over time, you can't even imagine how much... before you give it a try.

I'll present the skills in form of mini challenges.


1. Type with all ten fingers 10 days - 10 mins in the morning.

Most of us spend a lot of our time behind the computer typing.

Yet, not many people know how to write with all ten fingers —> drastically faster.

You can learn it for free here:
https://t.co/ow2WTHrXBJ


2. Make at least one Zap

Zappier allows you to make micro workflows between the applications you use.

Let's say you have to calendars (work and normal) and you want to sync them all the time —> Zappier


2b. You send an email every month remind your customers to pay the maintenance fee + reminder them if they won't —> Zappier

You want an email notification every time someone edits a Google sheet —> Zappier

Basic version is free. @zapier
20 Most Important Lesson of 2020

// A THREAD //


It was a fast and weird year.

The year of change.

My life changed a lot and I learned even more.

Here are the 20 most important lessons - which will shape the upcoming decade for me.


1. Systems Are Better Than Goals

In the past, I failed many of my goals.

This year I've realized that it could be caused by the fact that they were goals, not systems.

Thanks, @ScottAdamsSays for helping me realize this.

Short article on the topic:
https://t.co/lyBqGBR0yM


2. Use Notion More

@NotionHQ is definitely the most useful tool I've discovered this year.

I use it for:

- Twitter
- Freelance CRM
- Content Creation
- Website project management

And for personal use, it's completely free.


3. Email Is Immortal

This year we saw on social sites:

- Shadow bans
- Normal bans
- Decreasing reach (e.g. during the presidential election)

That's why I believe building an independent audience e.g. email list is mandatory.

P.S. https://t.co/iuhQJIf80K

More from Startups

I shipped all these apps in 2020. Most of them generated $0.

🎬 https://t.co/JAhXqsuu6h $0
🌍 https://t.co/BrNUAhfiIT $0
💡 https://t.co/ZWcLfOH4aI $0
🐞 https://t.co/aghOxYEcPI $1.99
👍 https://t.co/2JhJLe27pW $3,025 in 10 days.

But that's ok, just keep shipping! My stories👇

🎬
https://t.co/wuiBp1XsYD is the first thing I created. It's a community for indie makers. The different thing is we post updates in videos. I created it for fun as I think the world doesn't need one more text-based forum, so I make a video one. No monetization plan so far.

🌍 https://t.co/fiwjgCWho5 is a social app. The idea is from Linktree, an app to share your social links. I thought it would be cool to add more visuals to it, and meanwhile we can explore others around. I also have no monetization plan for it. Make it for fun too.

💡 https://t.co/fZfL45uvVX is a platform to connect influencers with their fans. People says it's like @superpeer. But the only difference is it's all sync. Influencers don't need to commit their time to fixed slot. Fans pay to ask questions, influencers can answer at anytime.

Continuing Influenswer... I think the product has its potential. But for now maybe I didn't find the right niche to serve. Will re-evaluate it in future.
Below are the top 10 RT'd tweets from the latest 1000 tweets made by @Hustle_Smarterr.

THREAD:

https://t.co/8EmLYHHbLo


https://t.co/aMyO7K3IbM


https://t.co/xv7QK5mdvD


https://t.co/Ww2s97Kw5x

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