THREAD: Here are 10 insights I've learned over the last 5 years from cofounding and selling business.

On startups, investing, marketing, and career advice:

👇👇

"I learn more from speaking with others than reading" is complete nonsense.

The smartest people in the history of the world have distilled their life's work into a few hundred pages.

No, a 30 minute convo with your buddy won't teach you more.
The best businesses in the world expand their target market

-Nike convinced the world that everyone is an athlete
-Apple convinced the world that everyone is a creator
-Shopify is convincing the world that everyone is an entrepreneur

Champion customers and they will reward you
"Follow your passion" is complete complete crap.

People are passionate about things they are good at. Get really good at something, and you will become passionate at it.

Then you will make enough money to follow your original passion in your free time.
There is no industry in the world that is easier to get to an 8 figure exit than digital media.

There is also no industry harder to get to a 10 figure valuation than digital media.

Understand your industry and plan accordingly.
The best advice I ever received was to increase your "luck surface area".

- Work hard
- Befriend likeminded people
- Learn faster than others

If you do that, you will get lucky at some point.
B2B businesses should hire a "chief storyteller".

Their entire job should be to tell the story of the founding team.

No one cares about a SaaS business in the early days, but people love passionate entrepreneurs.

If you get people to love you, they will love your business.
There is no such thing as subscription fatigue

People do get fatigued with average content

There is more amazing content available than ever before and it can reach people easier than ever

If you think subscription fatigue is why people aren't reading your content, think again
The VC vs. bootstrapping argument is way too caught up in good vs. evil.

Answer 2 questions:

1. What are my business goals?
2. What am I optimizing for personally?

Only once you know the answer to those 2 questions can you decide what funding source is right for you.
Twitter is a complete bubble.

99% of people don't care about who is moving to Miami, what journalist is writing on Substack, or how many hours a week you should work.

If you think I am wrong, you are in the center of the bubble.
If you want more content on startups, business and investing, give me a follow. I post threads 2x/week like this.

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This spring at SxSW, @SusanWojcicki promised "Wikipedia snippets" on debated videos. But they didn't put them on flat earth videos, and instead @YouTube is promoting merchandising such as "NASA lies - Never Trust a Snake". 2/


A few example of flat earth videos that were promoted by YouTube #today:
https://t.co/TumQiX2tlj 3/

https://t.co/uAORIJ5BYX 4/

https://t.co/yOGZ0pLfHG 5/
Oh my Goodness!!!

I might have a panic attack due to excitement!!

Read this thread to the end...I just had an epiphany and my mind is blown. Actually, more than blown. More like OBLITERATED! This is the thing! This is the thing that will blow the entire thing out of the water!


Has this man been concealing his true identity?

Is this man a supposed 'dead' Seal Team Six soldier?

Witness protection to be kept safe until the right moment when all will be revealed?!

Who ELSE is alive that may have faked their death/gone into witness protection?


Were "golden tickets" inside the envelopes??


Are these "golden tickets" going to lead to their ultimate undoing?

Review crumbs on the board re: 'gold'.


#SEALTeam6 Trump re-tweeted this.