People who want to switch on growth for their startups or marketing professionals ask me what to read to get their thinking up. Here's a thread of some books and blogs I read
When you read these, it's important to focus on the principles and not the exact strategy. Copying and pasting what someone else has done is not a guarantee that it'll work
Books:
1. Nir Eyal - Hooked: How to build habit-forming products.
Nir writes about the psychology of human behaviour with digital and physical products and shares real-life examples of how you can engage, nudge and encourage your customers to keep using your product
2. Ryan Holiday - Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Ryan writes how boring simple advertising is and what growth hackers need to do/take advantage of to be truly unique and to switch things up
3. Gabriel Weinberg and Justin Mares - Traction: A Startup Guide to Getting Customers.
Gabriel and Justin focus on channels you can lever to acquire and retain customers. This book is a guide if you have no clue how to approach customer acquisition. It's an inexhaustive list tbh