People who want to switch on growth for their startups or marketing professionals ask me what to read to get their thinking up. Here's a thread of some books and blogs I read
1. Nir Eyal - Hooked: How to build habit-forming products.
Nir writes about the psychology of human behaviour with digital and physical products and shares real-life examples of how you can engage, nudge and encourage your customers to keep using your product
Ryan writes how boring simple advertising is and what growth hackers need to do/take advantage of to be truly unique and to switch things up
Gabriel and Justin focus on channels you can lever to acquire and retain customers. This book is a guide if you have no clue how to approach customer acquisition. It's an inexhaustive list tbh
The OG Seth Godin writes about how to market to potential customers by taking permission. People now know when they're being sold stuff and your marketing tactics are probably boring and not working
Seth writes again about how marketers can craft stories that appeal to different groups of people. Stories are important and people often tell themselves stories before they buy products or in this case, sign up for your startup
https://t.co/AcyDXS4W1d
https://t.co/bKVPiMF6IN
https://t.co/8FVsQoKRCf
https://t.co/KSVxd40uRE
https://t.co/8QdX2TpT82
https://t.co/Zu75T80pBG
Noah writes a lot of actionable advice for growing waitlists, building brands, outreach and partnerships, etc.
https://t.co/G1KZEF3pDQ
https://t.co/fh0oJMBkCK
https://t.co/UGPUAPLB2e
https://t.co/q5CbmDYgPw
Community for growth people put together these growth studies from companies like Stripe, Tinder and AirBnB. Again, the principles matter the most.
https://t.co/itX2ene5N8
https://t.co/v17DxE6Oa2
https://t.co/SCeVi85orW
https://t.co/dCMs5cUb6U
https://t.co/RRZq0cmV0f
https://t.co/vXsoe3ltvP
https://t.co/z6C0YjmSNs
More from Startup
>> How To Start a Lead Gen Agency <<
This step-by-step process will help you sign $5K - $20K clients in NO TIME.
Learn how to:
✅ Find Leads
✅ Book Meetings
✅ Sign Clients
✅ Scale Processes
// 𝐓𝐇𝐑𝐄𝐀𝐃 //
1/ Make sure you understand the lead gen process.
You NEED to know your shit before you pitch ANYTHING.
A few services you can offer to generate leads:
> Cold email
> LinkedIn outreach
> Facebook ads
> SEO
The list goes on.
Just perfect one of them & you’re SOLID.
2/ Find a niche to pitch your services to.
NICHE DOWN.
Use this doc to find an “untapped” niche:
https://t.co/aYptSNsZw6
I’d suggest choosing 1-3 to start with.
& focus ONLY on these.
3/ Find leads for outreach:
Sign up for a free @IcyLeads account at https://t.co/mz2kYnEko1 to find key decision-maker contact emails for outreach.
You can find emails from the list of niches provided above & filter out job titles such as:
> CEO
> Founder
> Marketing
Etc.
4/ Once you have a list of leads to pitch your services to:
It’s time to write your cold email outreach sequences.
Your cold emails should speak DIRECTLY to the prospect you’re reaching out to.
You can find some winning cold email templates
This step-by-step process will help you sign $5K - $20K clients in NO TIME.
Learn how to:
✅ Find Leads
✅ Book Meetings
✅ Sign Clients
✅ Scale Processes
// 𝐓𝐇𝐑𝐄𝐀𝐃 //
1/ Make sure you understand the lead gen process.
You NEED to know your shit before you pitch ANYTHING.
A few services you can offer to generate leads:
> Cold email
> LinkedIn outreach
> Facebook ads
> SEO
The list goes on.
Just perfect one of them & you’re SOLID.
2/ Find a niche to pitch your services to.
NICHE DOWN.
Use this doc to find an “untapped” niche:
https://t.co/aYptSNsZw6
I’d suggest choosing 1-3 to start with.
& focus ONLY on these.
3/ Find leads for outreach:
Sign up for a free @IcyLeads account at https://t.co/mz2kYnEko1 to find key decision-maker contact emails for outreach.
You can find emails from the list of niches provided above & filter out job titles such as:
> CEO
> Founder
> Marketing
Etc.
4/ Once you have a list of leads to pitch your services to:
It’s time to write your cold email outreach sequences.
Your cold emails should speak DIRECTLY to the prospect you’re reaching out to.
You can find some winning cold email templates
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https://t.co/6cRR2B3jBE
Viruses and other pathogens are often studied as stand-alone entities, despite that, in nature, they mostly live in multispecies associations called biofilms—both externally and within the host.
https://t.co/FBfXhUrH5d
Microorganisms in biofilms are enclosed by an extracellular matrix that confers protection and improves survival. Previous studies have shown that viruses can secondarily colonize preexisting biofilms, and viral biofilms have also been described.
...we raise the perspective that CoVs can persistently infect bats due to their association with biofilm structures. This phenomenon potentially provides an optimal environment for nonpathogenic & well-adapted viruses to interact with the host, as well as for viral recombination.
Biofilms can also enhance virion viability in extracellular environments, such as on fomites and in aquatic sediments, allowing viral persistence and dissemination.
Viruses and other pathogens are often studied as stand-alone entities, despite that, in nature, they mostly live in multispecies associations called biofilms—both externally and within the host.
https://t.co/FBfXhUrH5d
Microorganisms in biofilms are enclosed by an extracellular matrix that confers protection and improves survival. Previous studies have shown that viruses can secondarily colonize preexisting biofilms, and viral biofilms have also been described.
...we raise the perspective that CoVs can persistently infect bats due to their association with biofilm structures. This phenomenon potentially provides an optimal environment for nonpathogenic & well-adapted viruses to interact with the host, as well as for viral recombination.
Biofilms can also enhance virion viability in extracellular environments, such as on fomites and in aquatic sediments, allowing viral persistence and dissemination.
Trump is gonna let the Mueller investigation end all on it's own. It's obvious. All the hysteria of the past 2 weeks about his supposed impending firing of Mueller was a distraction. He was never going to fire Mueller and he's not going to
Mueller's officially end his investigation all on his own and he's gonna say he found no evidence of Trump campaign/Russian collusion during the 2016 election.
Democrats & DNC Media are going to LITERALLY have nothing coherent to say in response to that.
Mueller's team was 100% partisan.
That's why it's brilliant. NOBODY will be able to claim this team of partisan Democrats didn't go the EXTRA 20 MILES looking for ANY evidence they could find of Trump campaign/Russian collusion during the 2016 election
They looked high.
They looked low.
They looked underneath every rock, behind every tree, into every bush.
And they found...NOTHING.
Those saying Mueller will file obstruction charges against Trump: laughable.
What documents did Trump tell the Mueller team it couldn't have? What witnesses were withheld and never interviewed?
THERE WEREN'T ANY.
Mueller got full 100% cooperation as the record will show.
BREAKING: President Donald Trump has submitted his answers to questions from special counsel Robert Mueller
— Ryan Saavedra (@RealSaavedra) November 20, 2018
Mueller's officially end his investigation all on his own and he's gonna say he found no evidence of Trump campaign/Russian collusion during the 2016 election.
Democrats & DNC Media are going to LITERALLY have nothing coherent to say in response to that.
Mueller's team was 100% partisan.
That's why it's brilliant. NOBODY will be able to claim this team of partisan Democrats didn't go the EXTRA 20 MILES looking for ANY evidence they could find of Trump campaign/Russian collusion during the 2016 election
They looked high.
They looked low.
They looked underneath every rock, behind every tree, into every bush.
And they found...NOTHING.
Those saying Mueller will file obstruction charges against Trump: laughable.
What documents did Trump tell the Mueller team it couldn't have? What witnesses were withheld and never interviewed?
THERE WEREN'T ANY.
Mueller got full 100% cooperation as the record will show.