BC STARTUP
Saved by @vsamk

How to build a $100/day digital side hustle.

A dead simple guide to get you started:

 Since 2020, I've:

• Built an online audience of 80k+
• Sold $150k+ in digital products
• Secured $50k+ in contracts
• Generated 100M+ views

It all helped me build a side hustle that allowed me to leave my 9-5.

If I had to start from scratch, here's what I would do:
1. Find your "niche-of-one"

This is found at the intersection of:

• What you're good at
• What is already popular
• What is currently profitable

The three ingredients of a profitable, money-making side hustle.
2. Start on Twitter

Why?

Twitter is the best audience building platform because:

• You can DM creators
• You can collect rapid data
• You can quickly execute on publishing
• You can mix short and long form content

(And we'll leverage the content later)
3. "Borrow" your core audience

Most people:

• Publish into the void
• Purchase shares & retweets
• Join expensive engagement groups

To grow in the beginning.

There's another way...

The "Waffle House Marketing Strategy"

Check it out: https://t.co/2hnMXOdq4S
4. Repurpose popular content into threads

Data is our most important asset online.

• Publish short form content for 30 days (min)
• Scan the analytics and look for "signal"
• Repurpose into long form threads

This is the 10,000 follower playbook:
5. Syndicate content on LinkedIn

We can now take our successful Twitter content and:

• Convert into a carousel
• Upload to Linkedin
• 2X our reach

I love using the Carousel creator from Taplio for this.
6. Drive traffic to your newsletter:

Use every:

• Post
• Tweet
• Article
• Thread

To drive traffic to your list.

A question I get often, "how big do I need to be before starting a newsletter?"

Answer: no requirement.

If you're helping your audience – this will work.
7. Collect feedback for offer

Use your newsletter to:

• Uncover problems your audience has
• Provide more detailed info
• Test new ideas

Your newsletter is how you uncover your future offer.
8. Build your offer

Use Alex Hormozi's Value Equation:

• A dream outcome
• And likelihood of achievement

Divided by:

• A time delay
• And effort & scarifice

In other words, consider:

• Outcome
• Social proof
• Reduce time needed
• Minimize effort required
9. Promote high-touch services (first)

High-touch services:

• Are easier to sell
• Carry a higher price point
• Give you valuable client feedback

What are "high-touch" services?

Think:

• Group coaching
• Coaching calls
• Consulting

Use your newsletter to promote this.
10. Systematize this into a product

Once you get the feedback. Use it to:

• Develop a system
• Create a course
• Build an app

Anything that creates more leverage.

(I.e. takes your bandwidth out of the equation).
11. Reverse-engineer your revenue goals

Let's uncover our sales requirements.

Goal: $3,000 a month ($100/day).

We can sell:

• 60 group coaching calls at $200
• 1 high-touch service at $3,000
• 3.3 courses a day at $100

Pick a target and then work backward.
Happy building ✌️

If you this, please help me with two things:

1. Follow me @jonbrosio for more content
2. RT the first tweet to share this with your friends! https://t.co/YyZryDEtwp

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Julian Shapiro
Julian Shapiro
@Julian
My day job is growing startups.

I've worked with a few hundred by now.

Here's how to grow your podcast, newsletter, blog, YouTube, and Twitter.

Hope this helps! A thread:

Growth marketing, a timeline:

2015: "We need to go viral."

2017: "Well, we raised $25m of VC. Let's dump it on Facebook ads."

2021: "Wow. We should have been focusing on content and building a great product."

How to grow a podcast:

• Be YouTube-first; do video
• Split eps into 8min YouTube clips with SEO’d titles
• Get guests that are searched for on YouTube
• Consider not publishing bad eps
• Exchange eps with other shows
• Niche is fine, but be widely accessible

How to grow a YouTube channel:

• Describe the video's value in the first five seconds
• Ask a question you don't resolve until the last five seconds
• With YT algo, 1 amazing video > 10 good videos
• Quick cuts don't give people time to ask if they're bored

—Mr. Beast

Some tips for growing newsletters:

• Plug it at the end of a tweet thread.
• Swap plugs with other newsletters.
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• Consider twice-monthly over weekly. My poll revealed people are fatigued with newsletters.
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GREG ISENBERG
GREG ISENBERG
@gregisenberg
I interviewed 5 billionaires this week

I asked them to share their lessons learned on startups, life and entrepreneurship:

Here's what they told me:

A startup idea isn't "one" idea

It's a 10000 ideas, 100,000 decisions and 1,000,000 headaches

You will lose some friends. Kiss most of your high school friends goodbye

Certainties of life:

- Death
- Taxes
- Losing friends

A sign of wealth:

No longer needing an alarm clock to wake up

When in doubt, please don't send that angry email response

Wait 24h. Go for a walk

Angriness makes you drunk. Send emails sobers
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Paras Chopra
Paras Chopra
@paraschopra
Only two types of startups exist: technology-led and culture-led

(a short thread on this mental model)

🔥 It's also the 7th chapter of my book https://t.co/iLfMb0xhnD


1/ There are two ways an entrepreneur can fail:

a) launch a product that nobody desires;

b) launch a product that people desire but with no significant advantage over established competitors (hence give no strong reason for a customer to switch away).

2/ These two failure modes have their analogous success modes:

a) culture-led startup success where a new desire is discovered and fulfilled;

b) technology-led startup success where new technology is used to fulfill an existing desire.

3/ Let’s explore culture-led startups first.

They are the ones in which the entrepreneur is able to observe a pattern of new derivative desires that didn’t exist before.

Such trends are very hard to spot because initially they can be mistaken either as fads or insignificant.

4/ However, an entrepreneur who has good observation skills is able to connect the dots from diverse sources to grow his conviction about a cultural shift just when the market is
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Florian K\xf6ssler
Florian Kössler
@studentofcycles
1/ "Inflation is dead!"

"We can print as much money as we want!"

"Don’t worry about it, there will never be any inflation!"

Time to take a closer look. 👇


2/ First, a few definitions:

Inflation measures how much more expensive a basket of goods and services has become over a certain period, usually a year.

Looking at the US and Europe the numbers don’t look too bad.

But wait there is more ;)


3/ As Winston Churchill once said:

The only statistics you can trust are those you falsified yourself.”

Over the past decades the government changed the way how to measure inflation several times to give you the expression there is nothing to worry about.

4/ If we calculate inflation the same way as in the 80ies or 90ies, it is at least double the amount!


5/ But there is more....

The Chapwood Index reflects the true cost-of-living increase in America. It reports the unadjusted actual cost and price fluctuation of the top 500 items on which Americans spend their after-tax dollars in the 50 largest cities in the nation.
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Sumit Grrg
Sumit Grrg
@sumitgrrg
I've read all of Jeff Bezos's 23 years of Amazon shareholder letters twice now.

It's an MBA of its own.

Here's what I learned about startups, entrepreneurship, investing and more:

Your customers are loyal to you right up until the second that someone else offers them a better service.

Listen to customers, but don't just listen
to customers also invent on their behalf.

Here's Jeff Bezos on coming up with the Amazon Kindle:

We set ourselves the incredibly audacious goal of improving upon the physical book.

So don't be afraid to set big goals.

And remember that if you don't execute well, it will be done by someone else.

Many of the problems you'll face will have no textbook solutions, and so you should happily invent new approaches.
STARTUP , COMPANY STUFF , AMAZON

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For the record: that's not a "strong work ethic."
That's exploiting young unattached engineers and spinning it as "team culture."

Toxic 💀💀


That's not something to aspire to. That's not good management. If you're working sustained 70+ hrweeks, somebody is taking advantage of you.

We have fetishized the overworked engineer. It's toxic but so pervasive that Mr. Ng (and others) feel it's ok to advertise as a positive.

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It's not good for them because their first job burns them out and physically wears them down. This happened to me and many of my coworkers.
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Sculpture of Bhagwan Shiva as the destroyer of the Asura Andhaka - Cave 29,Ellora caves

Asura Andhaka hangs on to a trishula held by 6-armed Shiva.

Once Parvathi & Shiva were relaxing in the pleasant gardens of Mount Mandhara.


Bhagwan Shiva sat down there to enjoy the happiness.Parvati closed the eyes of Shiva playfully & darkness covered the whole universe.Parvati was perplexed & her palms were wet with perspiration.A few drops of her sweat mixed with sweat from Shiva’s body& fell to the ground.

From this sweat,a fierce creature was born,it started to roar.Child was born blind as Shiva's eyes were closed so was named as Andaka.Andha means darkness&also ignorance.Around the same time Asura Hiranyaksha was performing rigorous tapas Shiva for a boon of powerful son.

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