BC STARTUP
Saved by @SteveeRogerr

My day job is growing startups.

I've worked with a few hundred by now.

Here's how to grow your podcast, newsletter, blog, YouTube, and Twitter.

Hope this helps! A thread:

 Growth marketing, a timeline:

2015: "We need to go viral."

2017: "Well, we raised $25m of VC. Let's dump it on Facebook ads."

2021: "Wow. We should have been focusing on content and building a great product."
How to grow a podcast:

• Be YouTube-first; do video
• Split eps into 8min YouTube clips with SEO’d titles
• Get guests that are searched for on YouTube
• Consider not publishing bad eps
• Exchange eps with other shows
• Niche is fine, but be widely accessible
How to grow a YouTube channel:

• Describe the video's value in the first five seconds
• Ask a question you don't resolve until the last five seconds
• With YT algo, 1 amazing video > 10 good videos
• Quick cuts don't give people time to ask if they're bored

—Mr. Beast
Some tips for growing newsletters:

• Plug it at the end of a tweet thread.
• Swap plugs with other newsletters.
• Send a sample issue upon signup to excite people for future issues.
• Consider twice-monthly over weekly. My poll revealed people are fatigued with newsletters.
Two major SEO factors I look for:

1. The click-through rate of your page title.
2. Searchers not needing to return to Google after clicking your page. How?

• Write for depth
• Link to more topics they might want instead
• Start w/ a summary to show they're at the right place
Getting content ideas:

• Buzzsumo shows competitors' big content. Write about those topics
• Google Trends shows breakout topics in your industry. Cover them
• Search Reddit for good content that didn't go big. *Credit* (!) your source, remix the insights, and push it broader
Here's a LOOSE idea of which customer acquisition channels to prioritize based on your business model.

This isn't set in stone—try many channels over time.
Getting Twitter followers:

• Learn copywriting—punch + clarity
• Respond to big accounts quickly w/ insights
• Write for retweets: focus on insights + stories
• People retweet novelty, inspiration, tribal affiliation
• Bio should say why ppl should follow. See mine: @julian
To see how competitors are running acquisition:

• View their Google Ads via Ahrefs
• View their popular blog posts via Buzzsumo
• View their Facebook ads via the Facebook Ads Library
• All of these also reveal which landing pages they're using
If you want more content on startup marketing, give me a follow. I post threads 2x/week like this.

You can see past threads here: @julian

More from Julian Shapiro

Julian Shapiro
Julian Shapiro
@Julian
14 steps for acquiring your startup's first customers:

1. Pay to interview people who've successfully grown a startup like yours. You can find them via LinkedIn Sales Navigator.

2. Ask them which 3 channels (ads, SEO, etc.) you should prioritize for acquiring customers.

3. Ask for examples of companies who run these channels well.

Some channels to ask about:

• PR
• Ads
• SEO
• Influencers
• Sponsorships
• Organic social
• Word-of-mouth
• In-depth content
• Referral incentives
• Product-led invites (think Slack, Zoom, Dropbox)

4. Reverse-engineer how those companies run their channels well:

A. Map each step the customer takes between the channel and becoming a happy customer.

B. Study what makes each step great: its pitch, its design, and its user experience.

Here's an example of steps.

• Someone sees your Facebook ad ← Channel
• They visit your page
• Enter their email
• Trial the product
• Pay for the product
• Stay engaged
• Refer more users

(Tools like Ahrefs + FB Ad Library show you competitors' ads and landing pages!)
ALL , MARKETINGTWITTER , STARTUPS
Julian Shapiro
Julian Shapiro
@Julian
THREAD: I've helped 200+ startups grow their newsletters.

Email marketing tactics 👇

People reflexively ignore welcome emails after signup.

• Delay welcome emails by 45min to bypass this reflex

• Send the email from a person—not the business. Julian Shapiro is more human than https://t.co/8y68CQzBOR

• Use unique subjects:
👎 Welcome
👍 Grammerly = Bye Typos

Make it seamless to refer

• Remind readers at the end of each issue that they can refer others. Include a link.

• Have a web version of every issue so they can be easily shared outside of email

• Consider rewards: Send a monthly bonus issue for referring 5 friends

SEO can be a vanity metric if it doesn't convert to leads.

• Offer readers quizzes to identify the best products for them. Require an email to see results.

• Create Buyer's Guides: Make PDFs with nice visuals to help readers learn skills. Require an email.

When pitching your newsletter on your site:

• Show a sample issue on the page. Prove how high quality your content is.

• Give them control over how often they get emailed. Some want weekly, but others REALLY want monthly. High volume can burn you and your readers out.
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Julian Shapiro
Julian Shapiro
@Julian
I've helped 400+ startups acquire customers.

Here's the framework I teach them—for ads, content, referrals, and product.

Hope this helps! A thread:

Part 1. The growth trajectory

Steps I'm seeing startups follow in 2021:

1. Build an amazing product that naturally encourages word-of-mouth.

2. Then kickstart user growth with a scalable acquisition channel, such as ads.

3. In parallel, I'm seeing them spend most of their growth resources optimizing their user funnel + product experience.

At every step of the user's journey, they A/B test to maximize per-user revenue.

4. Once their funnel is profitable + efficient, they scale it.

They also start to experiment with many more channels until they exhaust all of them.

5. Over time, they switch their emphasis to more sustainable and cost-efficient channels, such as:

• Product-led growth
• Organic social
• Influencers
• Referrals
• Content
• Sales
• More

This removes their dependency on ads, which can be volatile.
ALL
Julian Shapiro
Julian Shapiro
@Julian
THREAD: 10 significant things that the best startup founders get right.

(From my notes helping 400+ founders grow their startups.)

The smartest people I’ve met:

They retrain their minds to enjoy being wrong.

They get a dopamine hit when proven wrong because they’re excited to be closer to the truth. The truth is addictive.

In contrast, if you refuse to lose a debate, your brain keeps running old firmware.

I don’t know one highly effective person who isn’t strongly biased toward taking action.

They defer the stuff that doesn’t matter, and they always finish the stuff that does.

It's about rate of iteration and persistence, not brilliance.

The successful people I know have mastered delayed gratification:

They let themselves feel a dopamine hit when they do something that makes their future selves better.

They've learned to value their future self as much as their present self.

Success in life really appears to be two things:

1. Point yourself in the right direction.

2. Do the work even when you're not in the mood to.

(And privilege.)
STARTUP
Julian Shapiro
Julian Shapiro
@Julian
This is my 5 year story about becoming a far better storyteller.

Goal: Tell a story as well as Neil deGrasse Tyson.

It started with me podcasting to share stories with friends. Every time I spoke, however, I sounded lifeless like a stressed-out amateur.

Why?

I tracked down great storytellers to learn from them.

Unexpectedly, even the best could only articulate *some* of the ingredients that make them great.

There was something intangible underneath their explanations that they couldn’t address when pressed.

That sounded like a treasure hunt to me:

Collect the hidden ingredients needed to tell a remarkable story charismatically.

I would finally become a storyteller.

Because these ingredients were hard to identify, I used the process of “learning by inversion.”

This is where you learn how something works by studying its bad examples. Then you do the opposite of them.

So I watched a lot of bad storytellers on YouTube.

Thanks, TED.

It became clear that there are two ways to tell a story:

1. In whatever way suddenly comes to mind
2. *Strategically*
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Paras Chopra
Paras Chopra
@paraschopra
Only two types of startups exist: technology-led and culture-led

(a short thread on this mental model)

🔥 It's also the 7th chapter of my book https://t.co/iLfMb0xhnD


1/ There are two ways an entrepreneur can fail:

a) launch a product that nobody desires;

b) launch a product that people desire but with no significant advantage over established competitors (hence give no strong reason for a customer to switch away).

2/ These two failure modes have their analogous success modes:

a) culture-led startup success where a new desire is discovered and fulfilled;

b) technology-led startup success where new technology is used to fulfill an existing desire.

3/ Let’s explore culture-led startups first.

They are the ones in which the entrepreneur is able to observe a pattern of new derivative desires that didn’t exist before.

Such trends are very hard to spot because initially they can be mistaken either as fads or insignificant.

4/ However, an entrepreneur who has good observation skills is able to connect the dots from diverse sources to grow his conviction about a cultural shift just when the market is
STARTUP
Matthew Paik
Matthew Paik
@PaikCapital
Build a cold email lead gen agency from scratch

// THREAD //

You've already seen it on this side of twits.

People who have transparently built $10k/mo. agencies with a few resources.

I'm going to reveal exactly how you can start this agency today and the ONLY resources you'll need for it.

Let's begin!

1. Core service

A cold email lead gen agency gets leads using cold email

>> scrapes the emails
>> writes the emails
>> sends the emails
>> books appointments

2. Your clients

Imagine running an agency where ALL appointments are booked for you.

You will target
>> local biz agencies
>> ad agencies
>> ecom agencies
>> coaches / consultants

HUGE MARKET.
PEOPLE GO CRAZY FOR THIS.

3. Cold email clients

Seriously, if you write a killer cold email to an agency, it speaks for itself.

Just ask @blackhatwizardd or @THETYFRANKEL.

What you'll need is obviously a 10/10 first line.

But that's not all.

You need to know exactly what agencies are looking for.
STARTUP
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GREG ISENBERG
GREG ISENBERG
@gregisenberg
THREAD: Most advice is garbage

Here's some advice you shouldn’t listen to on startups, careers and life:

“90% of startups fail”

If you’re building a startup for the money, please quit

You’re probably better off working for FB or AMZN and rising the ranks

A successful startup isn't just about the valuation. It's about impact on your team, the world and yourself

The journey is 🔥

“You'll sleep when you’re dead”

If you don't sleep, you'll BE dead

Sleep is crucial to a happy mind and body

Without sleep, you become "foggy drunk", unable to take control of your life, startup or career

Beware of hustle culture and sleepless nights

“Become a doctor, lawyer etc”

This is probably some of the most undercover toxic advice parents can give to their children

The internet has opened the doors for anyone to become anything

Discover WHO you want to become before you decide on WHAT you want to become

“Don’t talk to strangers”

- You can't make lifelong friends if you don't talk to strangers
- You can't really discover who you are if you don't talk to strangers
- You can't get the benefits of the internet without talking to strangers

BE CAREFUL, but please talk to strangers
STARTUP
Florian K\xf6ssler
Florian Kössler
@studentofcycles
1/ "Inflation is dead!"

"We can print as much money as we want!"

"Don’t worry about it, there will never be any inflation!"

Time to take a closer look. 👇


2/ First, a few definitions:

Inflation measures how much more expensive a basket of goods and services has become over a certain period, usually a year.

Looking at the US and Europe the numbers don’t look too bad.

But wait there is more ;)


3/ As Winston Churchill once said:

The only statistics you can trust are those you falsified yourself.”

Over the past decades the government changed the way how to measure inflation several times to give you the expression there is nothing to worry about.

4/ If we calculate inflation the same way as in the 80ies or 90ies, it is at least double the amount!


5/ But there is more....

The Chapwood Index reflects the true cost-of-living increase in America. It reports the unadjusted actual cost and price fluctuation of the top 500 items on which Americans spend their after-tax dollars in the 50 largest cities in the nation.
STARTUP
Atharva Kharbade
Atharva Kharbade
@athrvakhrbde
Startup Bharat: @naval & @balajis

The full Clubhouse session in text

Thread Continued

1/

Naval: The Boston ecosystem has always regretting that they've sort of lost these companies.

India has to make sure it doesn't lose as entrepreneurs. And the way to do that is to give them the freedom to innovate. Everyone should be an entrepreneur.

2/

Everyone has a phone should be able to get a job through the phone. There's one level beyond that, that comes after that, which is everyone has a phone, should be a creator for the phone. And that's what platforms are enabling.

3/

There's the old, famous New Yorker cartoon with a dog on the internet, on the computer and it says on the internet, nobody knows you're a dog. Well, yeah, on the internet, nobody knows who you are or where you are or what you are. All they care about is your output

4/

And that is incredibly liberating for a country that's so large and has such a good English speaking population, India can win, it just has to remove shackles.
STARTUP

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Wracając do sedna dzisiejszego zamieszania z artykułem autosportu / motorsportu. Kubica mówi w nim, że podejmie swoją decyzję w ciągu kilku dni. Rozważa opcję z Williamsem lub posadę kierowcy symulatora w Ferrari. Więc za kilka dni dowiemy się co go czeka za rok. #F1PL

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Trudno powiedzieć czy autor się pośpieszył i wyciągnął inne wnioski niż powinien, a może wie coś więcej, ale nie mógł tego otwarcie napisać. Słowa Kubicy brzmią jednak jednoznacznie: decyzję podejmie w ciągu kilku dni.
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Time for a🧵
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• Strike Selection & Ratios
• SL mgmt
• Avoiding freezes
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• Event days
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Edward de Bono says intelligence is like a🚗 Automobile

“A powerful car may be driven badly. A less powerful car may be driven well. The skill of the car driver determines how the power of the car is used.”


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• Individual Heavyweight stocks of BNF
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Ramsay Rippers \U0001f354
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Every trader has a go-to strategy that works best for them. My trading is all about keeping it simple stupid and revolves around two indicators - Exponential moving averages and vwap.

Here's the strategy that I utilize on nearly 80% of my trades.

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What are Exponential Moving Averages?

EMA's are a type of moving average that places a greater weight on more recent data points.

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What is VWAP?

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Please please please take your cyber security seriously even if you don’t consider yourself a high risk person. Here are a few easy things to start with. 1/n

Switch from WhatsApp to Signal and enable disappearing messages. Most of us cannot stop using WhatsApp entirely but at least turn off back ups to Google Drive or iCloud. 2/n

Do not have private conversations using the messaging service on any social media platform like Facebook, Instagram or Twitter. 3/n

Switch from Gmail to ProtonMail or any other secure email service provider. 4/n


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