I've created $10,000,000 in traffic value:
Here's everything you need for a *simple* SEO strategy that works: 🧵
The secret for SEO success is not advanced strategies & cutting edge ideas.
It's a simple plan paired with consistent execution.
To succeed, view SEO through the proper lens -- building equity into online presence.
It takes time & effort.
The 5-Step Simple SEO Strategy:
1. Keyword Research:
Identify the search terms that have a combination of search volume & intent.
Intent = why is this being searched?
Types of Keyword Intent:
Information: Shoes
Brand: Nike Shoes
Purchase: Best basketball shoes
Mix in all 3 -- to drive traffic & conversions.
The further down the funnel, the less volume, but higher purchasing intent.
2. On Page SEO:
Insert keywords into the proper places, so search engines understand site topic and target keywords.
- Page Titles
- Meta Descriptions
- Alt Text
- Content Structure (H1/H2/H3)
These are signals that algorithms use as information to influence rankings.