This creates buy-in and alignment on why this is important from day 1.
Marketing 101
How to build a brand strategy from 0-1: a guide for startups
// 🧵
This creates buy-in and alignment on why this is important from day 1.
Brand strategy is WHY you will win.
Marketing plan is HOW: levers you will pull to hit your goals.
Do tear downs.
Understand leading value props.
Interview users of your competition to understand what’s working, what’s not.
Know who the players are and where they play vs where you will play.
Complete this sentence
We are the only brand that does x, y and/ or z.
Are you better, faster, cheaper? What makes you different and how would you say that efficiently.
Data helps. If you already have a product, know who is already a purchaser and why.
Otherwise, create user personas of ideal customers.
Have fun! How do they get news? What social accounts do they follow? What shows are they watching?
A brand pyramid helps you to think about the core essence / brand sentiment.
How do you want to make someone feel.
Create your voice & tone of your brand
Use statements like: We are this, not this
Ex: we are bold, not judgemental
Ex: we are funny, not crass
Pull together examples of social captions, welcome email and product copy for North Star.
Pull inspirational photos to guide a designer to create 3 mood boards for your brand to react to. Use the brand pyramid to guide you.
Refine and get to your MVP quickly. Don’t obsess over every pixel in the beginning.
A brand is a living thing. Just like a human it learns and grows as new pieces of information from customers, product and market.
May 6-13th (4.5 hrs total + 1:1s)
Learn exactly how I grew House of Wise w/o Google & Facebook using community-led marketing & sound brand strategy
https://t.co/bUGEl7zBwy
More from Marketing
How to destroy your competition with Cold Email
Want numbers like this?
I am going to show you exactly how to GUARANTEE your cold emails will convert.
// THREAD //
First, I am going to show you the structure of a killer cold email.
---
{{Quick Question about Company_Name}} <-- Subject line
Hey {{Name}}, [[first line}} <-- individual personalization is key
We just helped ___, a business like yours, do x in y days <-- Case study
I'm 100% certain we can do something similar for you.
Do you have time for a call this week? <-- CTA
--------
Let's break this down.
Our main goal is to not sound automated. (even though it was in a way)
How do we do that?
Highly Personalized First Lines.
We have their:
- Company Name
- First Name
- LinkedIn Profile
I use https://t.co/cotgiyqqLE to scrape this. (not aff)
The better the first line, the better the cold email will convert.
We need 10/10 first lines.
A good offer + a bad first line = 60% open & 8% reply rate
A good offer + a 10/10 first line = 80% open & 20% reply rate
Run the numbers.
Want numbers like this?
I am going to show you exactly how to GUARANTEE your cold emails will convert.
// THREAD //
First, I am going to show you the structure of a killer cold email.
---
{{Quick Question about Company_Name}} <-- Subject line
Hey {{Name}}, [[first line}} <-- individual personalization is key
We just helped ___, a business like yours, do x in y days <-- Case study
I'm 100% certain we can do something similar for you.
Do you have time for a call this week? <-- CTA
--------
Let's break this down.
Our main goal is to not sound automated. (even though it was in a way)
How do we do that?
Highly Personalized First Lines.
We have their:
- Company Name
- First Name
- LinkedIn Profile
I use https://t.co/cotgiyqqLE to scrape this. (not aff)
The better the first line, the better the cold email will convert.
We need 10/10 first lines.
A good offer + a bad first line = 60% open & 8% reply rate
A good offer + a 10/10 first line = 80% open & 20% reply rate
Run the numbers.
Master list of how to SCRAPE any category of leads.
Ecommerce, local biz, B2B, LinkedIn searches, info product sellers, enterprise, ANYTHING.
Likes / Retweets appreciated.
THREAD
1/ Ecommerce Stores
Use https://t.co/McZHDIlDFn
Further filter based on apps installed.
Selling email marketing?
Shopify + Klaviyo
Instantly unlock direct email addresses of decision makers WITH LinkedIn profiles.
Emails are already verified, no need to do it yourself.
2/ Local Biz
Use https://t.co/B53qu5yEIy
"Find B2C local businesses"
Specify country, state, city, sort by ratings.
Instantly unlocks generic email addresses.
But wait
You need direct owner emails.
Take the list of domains, and plug them into Klean Leads "Find B2B contacts"
CEO
CMO
Founder
Owner
etc.
It will process and spit out *direct* email addresses of the titles you specify.
3/ LinkedIn Searches
Let's scrape marketing agencies.
Go to LinkedIn and type in "marketing agency" (just an example)
Click "all filters"
Connections: 2nd, 3rd
Location: US
Industry: Marketing & Advertising
Titles: owner OR founder OR CEO OR CMO
Ready?
Let's scrape it
Ecommerce, local biz, B2B, LinkedIn searches, info product sellers, enterprise, ANYTHING.
Likes / Retweets appreciated.
THREAD
1/ Ecommerce Stores
Use https://t.co/McZHDIlDFn
Further filter based on apps installed.
Selling email marketing?
Shopify + Klaviyo
Instantly unlock direct email addresses of decision makers WITH LinkedIn profiles.
Emails are already verified, no need to do it yourself.
2/ Local Biz
Use https://t.co/B53qu5yEIy
"Find B2C local businesses"
Specify country, state, city, sort by ratings.
Instantly unlocks generic email addresses.
But wait
You need direct owner emails.
Take the list of domains, and plug them into Klean Leads "Find B2B contacts"
CEO
CMO
Founder
Owner
etc.
It will process and spit out *direct* email addresses of the titles you specify.
3/ LinkedIn Searches
Let's scrape marketing agencies.
Go to LinkedIn and type in "marketing agency" (just an example)
Click "all filters"
Connections: 2nd, 3rd
Location: US
Industry: Marketing & Advertising
Titles: owner OR founder OR CEO OR CMO
Ready?
Let's scrape it
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#24hrstartup recap and analysis
What a weekend celebrating makers looks like.
A thread
👇Read on
Let's start with a crazy view of what @ProductHunt looked like on Sunday
Download image and upload
A top 7 with:
https://t.co/6gBjO6jXtB @Booligoosh
https://t.co/fwfKbQha57 @stephsmithio
https://t.co/LsSRNV9Jrf @anthilemoon
https://t.co/Fts7T8Un5M @J_Tabansi
Spotify Ctrl @shahroozme
https://t.co/37EoJAXEeG @kossnocorp
https://t.co/fMawYGlnro
If you want some top picks, see @deadcoder0904's thread,
We were going to have a go at doing this, but he nailed it.
It also comes with voting links 🖐so go do your
Over the following days the 24hr startup crew had more than their fair share of launches
Lots of variety: web, bots, extensions and even native apps
eg. @jordibruin with
What a weekend celebrating makers looks like.
A thread
👇Read on
Let's start with a crazy view of what @ProductHunt looked like on Sunday
Download image and upload
A top 7 with:
https://t.co/6gBjO6jXtB @Booligoosh
https://t.co/fwfKbQha57 @stephsmithio
https://t.co/LsSRNV9Jrf @anthilemoon
https://t.co/Fts7T8Un5M @J_Tabansi
Spotify Ctrl @shahroozme
https://t.co/37EoJAXEeG @kossnocorp
https://t.co/fMawYGlnro
If you want some top picks, see @deadcoder0904's thread,
We were going to have a go at doing this, but he nailed it.
It also comes with voting links 🖐so go do your
#24hrsstartup was an amazing event
— Akshay Kadam(A2K) \U0001f47b (@deadcoder0904) November 19, 2018
I never went to a hackathon but this just felt like one even though I was just watching \U0001f440
Everyone did great but there were a few startups that I personally loved \U0001f496
Some of my favorites are in the thread below\U0001f447
Over the following days the 24hr startup crew had more than their fair share of launches
Lots of variety: web, bots, extensions and even native apps
eg. @jordibruin with
\U0001f3a8\U0001f3c3\u200d\u2640\ufe0f DrawRun just launched on Product Hunt! Idea to App Store to Product Hunt in 68 hours!\u2070\u2070https://t.co/mxnLZ8FRSu
— Jordi Bruin (@jordibruin) November 20, 2018
Thanks for the motivation @thepatwalls @arminulrich @_feloidea
1. Project 1742 (EcoHealth/DTRA)
Risks of bat-borne zoonotic diseases in Western Asia
Duration: 24/10/2018-23 /10/2019
Funding: $71,500
@dgaytandzhieva
https://t.co/680CdD8uug
2. Bat Virus Database
Access to the database is limited only to those scientists participating in our ‘Bats and Coronaviruses’ project
Our intention is to eventually open up this database to the larger scientific community
https://t.co/mPn7b9HM48
3. EcoHealth Alliance & DTRA Asking for Trouble
One Health research project focused on characterizing bat diversity, bat coronavirus diversity and the risk of bat-borne zoonotic disease emergence in the region.
https://t.co/u6aUeWBGEN
4. Phelps, Olival, Epstein, Karesh - EcoHealth/DTRA
5, Methods and Expected Outcomes
(Unexpected Outcome = New Coronavirus Pandemic)
Risks of bat-borne zoonotic diseases in Western Asia
Duration: 24/10/2018-23 /10/2019
Funding: $71,500
@dgaytandzhieva
https://t.co/680CdD8uug
2. Bat Virus Database
Access to the database is limited only to those scientists participating in our ‘Bats and Coronaviruses’ project
Our intention is to eventually open up this database to the larger scientific community
https://t.co/mPn7b9HM48
3. EcoHealth Alliance & DTRA Asking for Trouble
One Health research project focused on characterizing bat diversity, bat coronavirus diversity and the risk of bat-borne zoonotic disease emergence in the region.
https://t.co/u6aUeWBGEN
4. Phelps, Olival, Epstein, Karesh - EcoHealth/DTRA
5, Methods and Expected Outcomes
(Unexpected Outcome = New Coronavirus Pandemic)