This creates buy-in and alignment on why this is important from day 1.
Marketing 101
How to build a brand strategy from 0-1: a guide for startups
// 🧵
This creates buy-in and alignment on why this is important from day 1.
Brand strategy is WHY you will win.
Marketing plan is HOW: levers you will pull to hit your goals.
Do tear downs.
Understand leading value props.
Interview users of your competition to understand what’s working, what’s not.
Know who the players are and where they play vs where you will play.
Complete this sentence
We are the only brand that does x, y and/ or z.
Are you better, faster, cheaper? What makes you different and how would you say that efficiently.
Data helps. If you already have a product, know who is already a purchaser and why.
Otherwise, create user personas of ideal customers.
Have fun! How do they get news? What social accounts do they follow? What shows are they watching?
A brand pyramid helps you to think about the core essence / brand sentiment.
How do you want to make someone feel.
Create your voice & tone of your brand
Use statements like: We are this, not this
Ex: we are bold, not judgemental
Ex: we are funny, not crass
Pull together examples of social captions, welcome email and product copy for North Star.
Pull inspirational photos to guide a designer to create 3 mood boards for your brand to react to. Use the brand pyramid to guide you.
Refine and get to your MVP quickly. Don’t obsess over every pixel in the beginning.
A brand is a living thing. Just like a human it learns and grows as new pieces of information from customers, product and market.
May 6-13th (4.5 hrs total + 1:1s)
Learn exactly how I grew House of Wise w/o Google & Facebook using community-led marketing & sound brand strategy
https://t.co/bUGEl7zBwy
More from Marketing
Reading this article, the story sounds pretty wild. But I spent a weird amount of time with Martin Shkreli, and I’m not surprised the journalist fell in love w him
A few years back my team built an app called Blab. It was like clubhouse before clubhouse.
When he first joined the app I had no idea who he was. I just saw that his live streams instantly had 3-4K viewers. More than anyone on our tiny platform.
I googled him and it came up: “Martin Shkreli, most hated man in America”
I assumed he was bad news
And he was... but also he wasn’t.
He was a douchebag, but he was in on the joke. He was a dick, but he was also very entertaining.
In the mornings he would live stream himself analyzing stocks or walking through drug discovery pathways.
In the afternoon he’d let people call in and debate him live on air. A CNN reporter tried to get him to go on TV, he refused, and said debate me here on Blab, no edits, no tv time limits.
At night he’d host late night convos - and eventually fall asleep on cam
The guy was a pain in the ass but man he drove traffic.
We had big celebs like Tony Robbins, the Jonas brothers etc... he outperformed them all.
At one point he was bringing in 100k users per month directly to his channel. And Bc he was so entertaining, they stuck.
A few years back my team built an app called Blab. It was like clubhouse before clubhouse.
Christie Smythe covered white-collar crime for Bloomberg News and lived "the perfect little Brooklyn life" with her husband. Then she threw it all away for one of her sources: infamous pharma bro Martin Shkreli. https://t.co/Xk0zXmYkgF
— ELLE Magazine (US) (@ELLEmagazine) December 20, 2020
When he first joined the app I had no idea who he was. I just saw that his live streams instantly had 3-4K viewers. More than anyone on our tiny platform.
I googled him and it came up: “Martin Shkreli, most hated man in America”
I assumed he was bad news
And he was... but also he wasn’t.
He was a douchebag, but he was in on the joke. He was a dick, but he was also very entertaining.
In the mornings he would live stream himself analyzing stocks or walking through drug discovery pathways.
In the afternoon he’d let people call in and debate him live on air. A CNN reporter tried to get him to go on TV, he refused, and said debate me here on Blab, no edits, no tv time limits.
At night he’d host late night convos - and eventually fall asleep on cam
The guy was a pain in the ass but man he drove traffic.
We had big celebs like Tony Robbins, the Jonas brothers etc... he outperformed them all.
At one point he was bringing in 100k users per month directly to his channel. And Bc he was so entertaining, they stuck.
Can't run FB ads on your own profile?
No problem.
Here's how you use a virtual browser to run ads safely on someone else's FB account.
** Thread **
In order for this to work, you need to have permission from someone to use their FB profile.
Whether that's a friend/family of yours or some random guy/gal you pay.
Because you'll need the login information to their FB profile.
Just a heads up.
A virtual browser is the best solution I've found for this.
A remote access tool like Splashtop is an alternative option but the user has to have their computer on if you want to access it.
This can create a bunch of headaches which is why I prefer to use a virtual browser.
It allows you to access the user's computer alongside them so you're able to log on whenever you like no matter if the user is using their computer or not.
I'm sure there are a bunch of options for virtual browsers but I use Multilogin ==> https://t.co/RF6s0Mto8f
99% of you will be fine with the Solo package which is around $100 a month.
Small price to pay, if this is the only option you have to run ads.
No problem.
Here's how you use a virtual browser to run ads safely on someone else's FB account.
** Thread **
In order for this to work, you need to have permission from someone to use their FB profile.
Whether that's a friend/family of yours or some random guy/gal you pay.
Because you'll need the login information to their FB profile.
Just a heads up.
A virtual browser is the best solution I've found for this.
A remote access tool like Splashtop is an alternative option but the user has to have their computer on if you want to access it.
This can create a bunch of headaches which is why I prefer to use a virtual browser.
It allows you to access the user's computer alongside them so you're able to log on whenever you like no matter if the user is using their computer or not.
I'm sure there are a bunch of options for virtual browsers but I use Multilogin ==> https://t.co/RF6s0Mto8f
99% of you will be fine with the Solo package which is around $100 a month.
Small price to pay, if this is the only option you have to run ads.
Hey #EconTwitter: For the first time in 20 years, I am not spending my first week of January at the @ASSAMeeting. It's a weird feeling; I've always enjoyed showing off new books, connecting with friends, and talking with economists about new ideas 1/25
As with so much else, #ASSA2021 will be a new (hopefully one-off) experience; and even though I'm not standing by a booth in a sub-basement of the Hyatt Regency Chicago, I'd like to introduce you to some recent and forthcoming books in #economics from @yalepress 2/25
First up is CAUSAL INFERENCE: THE MIXTAPE by @causalinf. The short description is that this is a toolkit for economists and other social scientists to untangle cause and effect, but this book is so much more than that 3/25
It is a labor of love by @causalinf; a guide through one of the most important ideas in economics; and an indispensable "second book" for any econometrics course. It is also the only book you'll ever see that has been endorsed by both @JustinWolfers and @officialyoungmc 4/25
If you've used the online version of the Mixtape in the past, this edition is wholly revised and expanded, with coding for both R and Stata. An HTML version will be accessible at https://t.co/QSvOJb0HSG. You'll want the physical book as well; they are complementary goods 5/25
As with so much else, #ASSA2021 will be a new (hopefully one-off) experience; and even though I'm not standing by a booth in a sub-basement of the Hyatt Regency Chicago, I'd like to introduce you to some recent and forthcoming books in #economics from @yalepress 2/25
First up is CAUSAL INFERENCE: THE MIXTAPE by @causalinf. The short description is that this is a toolkit for economists and other social scientists to untangle cause and effect, but this book is so much more than that 3/25
It is a labor of love by @causalinf; a guide through one of the most important ideas in economics; and an indispensable "second book" for any econometrics course. It is also the only book you'll ever see that has been endorsed by both @JustinWolfers and @officialyoungmc 4/25
If you've used the online version of the Mixtape in the past, this edition is wholly revised and expanded, with coding for both R and Stata. An HTML version will be accessible at https://t.co/QSvOJb0HSG. You'll want the physical book as well; they are complementary goods 5/25
