@lennysan @nbashaw @nbt @JayCoDon @thatguyBG @ataussig @SarahNoeckel @sariazout @ljin18 @sidharthajha @DruRly @Kantrowitz @TurnerNovak @iankar_ @bradwolverton
2/18
Tips From 15 Newsletter Writers On How To Build Your Own
A group of newsletter authors with a combined audience of hundreds of thousands shares advice on writing, promoting, and community
Full post at the link; read on for
@lennysan @nbashaw @nbt @JayCoDon @thatguyBG @ataussig @SarahNoeckel @sariazout @ljin18 @sidharthajha @DruRly @Kantrowitz @TurnerNovak @iankar_ @bradwolverton
2/18
“Above all else, it’s all about your content. If it’s valuable, people will read it and share it. Produce great content, consistently, and your audience will grow.” @lennysan
3/18
"When someone subscribes to your newsletter, you enter into a contractual obligation with your readers. Your #1 job is to honor your readers’ time and write like nobody wants to read your sh*t” @sariazout
4/18
"Write something that is 10x better than anything else out there on this topic. If it doesn’t meet this bar, don’t publish.” @ljin18
5/18
"Put that reference which only a few hardcore readers will get. Make that inside joke [...] At the end of the day, it’s no good if you’re not having fun with it and it’s very easy to tell who is not having fun with it.” @sidharthajha
7/18
“Create a format that works for you from a creative perspective and allows you to put out consistently good content. Consistency creates the expectation of goodness for a user, which can be a driving force to smash that subscribe” @ataussig
8/18
“I like leaving surprises for the diligent reader. This could be details in the footnotes that only a few will understand, an interesting link just slightly related to the main topic, or an inconspicuous reference to something else." @Leonlinsx
9/18
“Title and subtitle and image and opening lines all have to deliver on a hook that will draw people in from twitter” @nbashaw
10/18
“Aka ‘newsletter #257’ with nothing else doesn’t work unless you’re @benedictevans " @thatguyBG
11/18
"Number each tweet. Create a sense of progression. Or gap, if they drop in your thread towards the middle.” @DruRly
12/18
“Build and nurture a community around your work. And be intentional about it -- don’t just hope it will grow organically. People will come for the content, and stay for the community.” @bradwolverton
13/18
“Include reader/community generated content: incorporate comments and quotes from your community. It’s a great way to add a human touch to the newsletter, makes everyone feel involved and drives engagement.” @SarahNoeckel
14/18
“I try to respond to every comment and email that I get in response to a post. I’ve even encouraged private email responders to post public comments so that the community can see our back-and-forth.” @nbt
15/18
"Community is a massive part of Fintech Today, but we focus on figuring out ways that we can connect other people in our ecosystem" @iankar_
16/18
"I ask every new subscriber to share what sparked their interest and what they’re hoping to learn. The responses help me know audience, and not write for some abstract ideal of who might be on the receiving end of my newsletter" @Kantrowitz
17/18
https://t.co/VHy4GTf6yS
18/18
More from Marketing
eComm and D2C will be acutely impaired by the ATT opt-in mechanic coming to iOS (rumored made mandatory in March). ATT doesnt exclusively impact app advertisers, & in fact may disproportionately damage eComm and D2C. Some thoughts on how those advertisers should prepare (1/X)
2/ In the @MobileDevMemo 2020 mobile advertising predictions post, I posit that D2C ad spend may drop by as much as 50% in Q2 2020. FB revealed in December that app-to-web campaigns will be governed by ATT opt in, severely limiting campaign efficiency
3/ FB had only previously discussed ATT in terms of app campaign relevance. This new revelation likely stemmed from further instructions from Apple following FB's initial guidance
4/ FB affirmed in Dec that app-to-web campaigns will be: conversion event limited, aggregated at campaign level, and limited wrt attribution windows (default: 7-day click). This effectively replicates the privacy treatment of app campaigns on app-to-web campaigns
5/ Adam Lovallo from https://t.co/baV6VrUW7E describes 28-day click / 1-day view the "gold standard" for D2C. Why would FB change the default to 7-day? Because it is aggregating conversions at the campaign level -- universally, with what it is calling Aggregated Event Measurement
2/ In the @MobileDevMemo 2020 mobile advertising predictions post, I posit that D2C ad spend may drop by as much as 50% in Q2 2020. FB revealed in December that app-to-web campaigns will be governed by ATT opt in, severely limiting campaign efficiency
3/ FB had only previously discussed ATT in terms of app campaign relevance. This new revelation likely stemmed from further instructions from Apple following FB's initial guidance
4/ FB affirmed in Dec that app-to-web campaigns will be: conversion event limited, aggregated at campaign level, and limited wrt attribution windows (default: 7-day click). This effectively replicates the privacy treatment of app campaigns on app-to-web campaigns
5/ Adam Lovallo from https://t.co/baV6VrUW7E describes 28-day click / 1-day view the "gold standard" for D2C. Why would FB change the default to 7-day? Because it is aggregating conversions at the campaign level -- universally, with what it is calling Aggregated Event Measurement
Reading this article, the story sounds pretty wild. But I spent a weird amount of time with Martin Shkreli, and I’m not surprised the journalist fell in love w him
A few years back my team built an app called Blab. It was like clubhouse before clubhouse.
When he first joined the app I had no idea who he was. I just saw that his live streams instantly had 3-4K viewers. More than anyone on our tiny platform.
I googled him and it came up: “Martin Shkreli, most hated man in America”
I assumed he was bad news
And he was... but also he wasn’t.
He was a douchebag, but he was in on the joke. He was a dick, but he was also very entertaining.
In the mornings he would live stream himself analyzing stocks or walking through drug discovery pathways.
In the afternoon he’d let people call in and debate him live on air. A CNN reporter tried to get him to go on TV, he refused, and said debate me here on Blab, no edits, no tv time limits.
At night he’d host late night convos - and eventually fall asleep on cam
The guy was a pain in the ass but man he drove traffic.
We had big celebs like Tony Robbins, the Jonas brothers etc... he outperformed them all.
At one point he was bringing in 100k users per month directly to his channel. And Bc he was so entertaining, they stuck.
A few years back my team built an app called Blab. It was like clubhouse before clubhouse.
Christie Smythe covered white-collar crime for Bloomberg News and lived "the perfect little Brooklyn life" with her husband. Then she threw it all away for one of her sources: infamous pharma bro Martin Shkreli. https://t.co/Xk0zXmYkgF
— ELLE Magazine (US) (@ELLEmagazine) December 20, 2020
When he first joined the app I had no idea who he was. I just saw that his live streams instantly had 3-4K viewers. More than anyone on our tiny platform.
I googled him and it came up: “Martin Shkreli, most hated man in America”
I assumed he was bad news
And he was... but also he wasn’t.
He was a douchebag, but he was in on the joke. He was a dick, but he was also very entertaining.
In the mornings he would live stream himself analyzing stocks or walking through drug discovery pathways.
In the afternoon he’d let people call in and debate him live on air. A CNN reporter tried to get him to go on TV, he refused, and said debate me here on Blab, no edits, no tv time limits.
At night he’d host late night convos - and eventually fall asleep on cam
The guy was a pain in the ass but man he drove traffic.
We had big celebs like Tony Robbins, the Jonas brothers etc... he outperformed them all.
At one point he was bringing in 100k users per month directly to his channel. And Bc he was so entertaining, they stuck.
I get DM's from founders with the same specific problems.
Here's a public list of marketing tools I recommend:
↓
1. Twemex
Twitter Advanced search on steroids.
Whenever you visit someone's account, see their most popular Tweets of all time in order.
H/T @Julian for this
https://t.co/8P2YJ3Jrf0
2. Good UI
Historical log of successful and failed A/B tests from the likes of Amazon, Netflix, Google
3. Blisk
See how your website looks across every device.
Got an Android user complaining how your website looks but you only have an iPhone? Use Blisk.
4. Really Good Emails
Struggling with email ideas?
Library of thousands of quality emails to get inspo from.
Here's a public list of marketing tools I recommend:
↓
1. Twemex
Twitter Advanced search on steroids.
Whenever you visit someone's account, see their most popular Tweets of all time in order.
H/T @Julian for this
https://t.co/8P2YJ3Jrf0
2. Good UI
Historical log of successful and failed A/B tests from the likes of Amazon, Netflix, Google
3. Blisk
See how your website looks across every device.
Got an Android user complaining how your website looks but you only have an iPhone? Use Blisk.
4. Really Good Emails
Struggling with email ideas?
Library of thousands of quality emails to get inspo from.
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There are many strategies in market 📉and it's possible to get monthly 4% return consistently if you master 💪in one strategy .
One of those strategies which I like is Iron Fly✈️
Few important points on Iron fly stategy
This is fixed loss🔴 defined stategy ,so you are aware of your losses . You know your risk ⚠️and breakeven points to exit the positions.
Risk is defined , so at psychological🧠 level you are at peace🙋♀️
How to implement
1. Should be done on Tuesday or Wednesday for next week expiry after 1-2 pm
2. Take view of the market ,looking at daily chart
3. Then do weekly iron fly.
4. No need to hold this till expiry day .
5.Exit it one day before expiry or when you see more than 2% within the week.
5. High vix is preferred for iron fly
6. Can be executed with less capital of 3-5 lakhs .
https://t.co/MYDgWkjYo8 have R:2R so over all it should be good.
8. If you are able to get 6% return monthly ,it means close to 100% return on your capital per annum.
One of those strategies which I like is Iron Fly✈️
Few important points on Iron fly stategy
This is fixed loss🔴 defined stategy ,so you are aware of your losses . You know your risk ⚠️and breakeven points to exit the positions.
Risk is defined , so at psychological🧠 level you are at peace🙋♀️
How to implement
1. Should be done on Tuesday or Wednesday for next week expiry after 1-2 pm
2. Take view of the market ,looking at daily chart
3. Then do weekly iron fly.
4. No need to hold this till expiry day .
5.Exit it one day before expiry or when you see more than 2% within the week.
5. High vix is preferred for iron fly
6. Can be executed with less capital of 3-5 lakhs .
https://t.co/MYDgWkjYo8 have R:2R so over all it should be good.
8. If you are able to get 6% return monthly ,it means close to 100% return on your capital per annum.
#sculpture #story -
Chandesha-Anugraha Murti - One of the Sculpture in Brihadeshwara Temple at Gangaikonda Cholapuram - built by Raja Rajendra Chola I
This Sculpture depicts Bhagwan Shiva along with Devi Paravathi blessing Chandeshwara - one of the 63 Nayanmars.
#Thread
Chandeshwara/Chandikeshwara is regarded as custodian of Shiva Temple's wealth&most of Shiva temples in South India has separate sannathi for him.
His bhakti for Bhagwan Shiva elevated him as one of foremost among Nayanmars.
He gave importance to Shiva Pooja&protection of cows.
There are series of paintings, illustrating the #story of Chandikeshwar in the premises of
Sri Sathiyagireeswarar #Temple at Seinganur,near Kumbakonam,TN
Chandikeshwara's birth name
is Vichara sarman.He was born in the village of Senganur on the banks of River Manni.
His Parent names were Yajnathatan and Pavithrai.
Vichara Sarman was a gifted child and he learnt Vedas and Agamas at a very young age.
He was very devout and would always think about Bhagwan Shiva.
One day he saw a cowherd man brutally assaulting a cow,Vichara Sarman could not tolerate this. He spoke to cowherd: ‘Do you not know that the cow is worshipful & divine? All gods & Devas reside in https://t.co/ElLcI5ppsK it is our duty to protect cows &we should not to harm them.
Chandesha-Anugraha Murti - One of the Sculpture in Brihadeshwara Temple at Gangaikonda Cholapuram - built by Raja Rajendra Chola I
This Sculpture depicts Bhagwan Shiva along with Devi Paravathi blessing Chandeshwara - one of the 63 Nayanmars.
#Thread
Chandeshwara/Chandikeshwara is regarded as custodian of Shiva Temple's wealth&most of Shiva temples in South India has separate sannathi for him.
His bhakti for Bhagwan Shiva elevated him as one of foremost among Nayanmars.
He gave importance to Shiva Pooja&protection of cows.
There are series of paintings, illustrating the #story of Chandikeshwar in the premises of
Sri Sathiyagireeswarar #Temple at Seinganur,near Kumbakonam,TN
Chandikeshwara's birth name
is Vichara sarman.He was born in the village of Senganur on the banks of River Manni.
His Parent names were Yajnathatan and Pavithrai.
Vichara Sarman was a gifted child and he learnt Vedas and Agamas at a very young age.
He was very devout and would always think about Bhagwan Shiva.
One day he saw a cowherd man brutally assaulting a cow,Vichara Sarman could not tolerate this. He spoke to cowherd: ‘Do you not know that the cow is worshipful & divine? All gods & Devas reside in https://t.co/ElLcI5ppsK it is our duty to protect cows &we should not to harm them.