The price point of designer is because of the name associated with the product
Influencers poorly utilize the asset of their brand
Only leveraging the attention aspect to point to offers instead of leveraging the power of their name/reputation
*Thread* - Influencer Bundles
How to sell a book & hoodie for $500
The price point of designer is because of the name associated with the product
Influencers poorly utilize the asset of their brand
Only leveraging the attention aspect to point to offers instead of leveraging the power of their name/reputation
Can create a limited edition VIP bundle
Limited to 40 units
Posting on their story for social proof/scarcity as each gets sold
"12 left, Welcome, @ (tagging/shouting out people who order)"
1) Signed print on demand leather version of their ebook including 4 secret chapters not available in the ebook edition
2) Hoodie or necklace/bracelet with a symbolic meaning to the vibe/slogan of the brand
(preferably not just your name plastered on it)
Or a slogan/key quote from the influencer
3) 30 minute phone call with everyone who purchases the bundle
4) Exclusive invite to the inner circle, invite only $24.99/month private group chat & weekly call
1) Signed Book
2) Merch of some sort
3) Phone call
4) Invite to the group
Expenses are just the merch ($5-30) and the book ($6-30)
Can be priced over $249+ tbh the phone call alone is worth that but..
and creates a high conversion subscription for a $24.99/month group
and...
Do one of these limited launches once a month or every other month, it becomes more valuable
- Can leverage previous launches to say "last time we sold out in 8 hours, get in before it's gone, only 15 units this time"
- Different merch item each time making it truly limited edition
It's also why many top brands do launches every 2-3 months
The items contained in that launch will never be produced again, each launch is unique & special
- Leverages Name
- Chance for most passionate followers to get closer
- Leverages TRUE & AUTHENTIC scarcity/limited edition
- Leverages exclusivity & mystery - 'secret chapters' for example
Eventually scaling to 80-100 units bi-monthly or monthly
Which = around $20k-$60k/month from the front end
and gradually building up to 1000 subscribers at $9-47/month
AND unique as opposed to just being a affiliate or other products
Or selling the same merch/courses/ebooks, etc as everyone else
High margins, low volume, and recurring revenue being built
More from Marketing
Reading this article, the story sounds pretty wild. But I spent a weird amount of time with Martin Shkreli, and I’m not surprised the journalist fell in love w him
A few years back my team built an app called Blab. It was like clubhouse before clubhouse.
When he first joined the app I had no idea who he was. I just saw that his live streams instantly had 3-4K viewers. More than anyone on our tiny platform.
I googled him and it came up: “Martin Shkreli, most hated man in America”
I assumed he was bad news
And he was... but also he wasn’t.
He was a douchebag, but he was in on the joke. He was a dick, but he was also very entertaining.
In the mornings he would live stream himself analyzing stocks or walking through drug discovery pathways.
In the afternoon he’d let people call in and debate him live on air. A CNN reporter tried to get him to go on TV, he refused, and said debate me here on Blab, no edits, no tv time limits.
At night he’d host late night convos - and eventually fall asleep on cam
The guy was a pain in the ass but man he drove traffic.
We had big celebs like Tony Robbins, the Jonas brothers etc... he outperformed them all.
At one point he was bringing in 100k users per month directly to his channel. And Bc he was so entertaining, they stuck.
A few years back my team built an app called Blab. It was like clubhouse before clubhouse.
Christie Smythe covered white-collar crime for Bloomberg News and lived "the perfect little Brooklyn life" with her husband. Then she threw it all away for one of her sources: infamous pharma bro Martin Shkreli. https://t.co/Xk0zXmYkgF
— ELLE Magazine (US) (@ELLEmagazine) December 20, 2020
When he first joined the app I had no idea who he was. I just saw that his live streams instantly had 3-4K viewers. More than anyone on our tiny platform.
I googled him and it came up: “Martin Shkreli, most hated man in America”
I assumed he was bad news
And he was... but also he wasn’t.
He was a douchebag, but he was in on the joke. He was a dick, but he was also very entertaining.
In the mornings he would live stream himself analyzing stocks or walking through drug discovery pathways.
In the afternoon he’d let people call in and debate him live on air. A CNN reporter tried to get him to go on TV, he refused, and said debate me here on Blab, no edits, no tv time limits.
At night he’d host late night convos - and eventually fall asleep on cam
The guy was a pain in the ass but man he drove traffic.
We had big celebs like Tony Robbins, the Jonas brothers etc... he outperformed them all.
At one point he was bringing in 100k users per month directly to his channel. And Bc he was so entertaining, they stuck.
You May Also Like
First update to https://t.co/lDdqjtKTZL since the challenge ended – Medium links!! Go add your Medium profile now 👀📝 (thanks @diannamallen for the suggestion 😁)
Just added Telegram links to https://t.co/lDdqjtKTZL too! Now you can provide a nice easy way for people to message you :)
Less than 1 hour since I started adding stuff to https://t.co/lDdqjtKTZL again, and profile pages are now responsive!!! 🥳 Check it out -> https://t.co/fVkEL4fu0L
Accounts page is now also responsive!! 📱✨
💪 I managed to make the whole site responsive in about an hour. On my roadmap I had it down as 4-5 hours!!! 🤘🤠🤘
Just added Telegram links to https://t.co/lDdqjtKTZL too! Now you can provide a nice easy way for people to message you :)
Less than 1 hour since I started adding stuff to https://t.co/lDdqjtKTZL again, and profile pages are now responsive!!! 🥳 Check it out -> https://t.co/fVkEL4fu0L
Accounts page is now also responsive!! 📱✨
💪 I managed to make the whole site responsive in about an hour. On my roadmap I had it down as 4-5 hours!!! 🤘🤠🤘
