Breathless accounts of brilliant negotiating are oddly unaccompanied by statements of UK wins.

Twice the PM has signed up to deals he previously said no PM could sign up for. The level of self-deception in turning these into triumphs is off the scale.
A wise man has suggested that Johnson's self delusions are good for the UK in the way he folds under EU pressure but denies it - that this actually delivers the best result.
But it doesn't do much for the country's politcal debate to have such delusions at the heart of the most important economic relationship. And they don't have such delusions in Belfast.
Perhaps it is the way of UK politics that no leader can be seen to be pro-EU, that the UK must be seen to be bigger than the EU, even though the UK is obviously smaller and needs the EU for trade.
On current precedent the UK will continue to lean towards the EU in practice but deny it in principle. All the EU has to do is threaten us with tariffs, and after bluster, here will come the concession.
And obviously you are going to struggle to win a negotiation when your public position is totally at odds with reality, and your actual position. But you can win the media.
Still going to be very hard to rebuild international business confidence in a UK unable to give a straight answer about relations with the EU.
As for a US trade deal, anyone want to trust the Prime Minister's word that UK farmers will be protected? Do you think the US will be impressed if he threatens to walk away?
The fracturing of UK politics into the comic book version of heroes and villains, and the real one of trade-offs and choices. But the first is more fun, and the PM plays it well. The second one is dull by comparison.
The challenges for the future. For the PM, keep politics away from the real world. For Labour, either the opposite, or get better at story telling. For business, identify how to navigate the gap between their real world and Johnson's fictional one.
The high drama phase of Brexit is over. Boris Johnson and the EU won. Many books will now be written about why and how. Now for the dull grind of implementation. There might be different winners and losers. /end

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This potential benefit list from CPTPP is not the longest and is still misleading. Those Malaysian whisky tariffs - emilimated over 15 years (if they don't seek any specific exemption for UK). Those rules of origin benefits? Only apply to import / export to CPTPP countries. https://t.co/9TbheOVhsR


Here's my more realistic take on CPTPP. Economic gains limited, but politically in terms of trade this makes some sort of sense, these are likely allies. DIT doesn't say this, presumably the idea of Australia or Canada as our equal upsets them.


As previously noted agriculture interests in Australia and New Zealand expect us to reach generous agreements in WTO talks and bilaterals before acceding to CPTPP. So this isn't a definite. Oh and Australia wants to know if we'll allow hormone treated beef

Ultimately trade deals are political, and the UK really wants CPTPP as part of the pivot to indo-pacific, and some adherents also hope it forces us to change food laws without having to do it in a US deal (isn't certain if this is the case or not).

If we can accede to CPTPP without having to make changes to domestic laws it is fine. Just shouldn't be our priority, as it does little for services, is geographically remote, and hardly cutting edge on issues like climate change or animal welfare.

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1/“What would need to be true for you to….X”

Why is this the most powerful question you can ask when attempting to reach an agreement with another human being or organization?

A thread, co-written by @deanmbrody:


2/ First, “X” could be lots of things. Examples: What would need to be true for you to

- “Feel it's in our best interest for me to be CMO"
- “Feel that we’re in a good place as a company”
- “Feel that we’re on the same page”
- “Feel that we both got what we wanted from this deal

3/ Normally, we aren’t that direct. Example from startup/VC land:

Founders leave VC meetings thinking that every VC will invest, but they rarely do.

Worse over, the founders don’t know what they need to do in order to be fundable.

4/ So why should you ask the magic Q?

To get clarity.

You want to know where you stand, and what it takes to get what you want in a way that also gets them what they want.

It also holds them (mentally) accountable once the thing they need becomes true.

5/ Staying in the context of soliciting investors, the question is “what would need to be true for you to want to invest (or partner with us on this journey, etc)?”

Multiple responses to this question are likely to deliver a positive result.