Things you don't need to launch your product: a great name, a one-word domain, a beautiful logo, an ever better website, brilliant copy, perfect code, custom illustrations, shiny buttons, optimized CSS…
Things you do need: a product that solves a problem for someone. That's it.
If you solve a problem for someone, you will be surprised by how much you don't need.
If you don't solve a problem for someone, you'll be surprised by how much won't help.