Facebook & Instagram are NOT listening to your conversations.

What they are doing is MUCH more effective!

Here’s how it works👇🏽👇🏽👇🏽

1/ The two most valuable pieces of software on earth are:

1. The FB pixel
2. The FB newsfeed

When you wonder how $FB is worth > $400BN while Twitter is < $30BN, these two pieces of software are your answer.

What are they?

2/ The FB pixel is a tiny piece of code that nearly every website/mobile app on the planet has embedded.

It collects anonymized data for FB to aggregate: websites visited, how much time was spent, did you buy or not, etc.

3/ The newsfeed algo looks at that as a signal along with hundreds of other data points like age, friends, what you click on, and even where you post to determine which ad to place in front of you, when.

All of this is done in aggregated groups.

Not personal/specific to you.

4/ When it works: right message in front of right person at right time….everyone wins.

A brand finds a new customer.

You find a product you want.

FB makes $.

The question I get most often in my DMs is: "Will you invest in my company?"

But a close #2 is for book recommendations...

Here are 11 of my favorite business books, each one is worth reading twice👇🏽👇🏽👇🏽

1/ The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success

This book changed my life.

2/ Influence: The Psychology of Persuasion

A must read for anyone who's job depends on persuasion. That's everyone BTW.

3/ Founders at Work: Stories of Startups' Early Days

@jesslivingston wrote this book and founded Y Combinator. It's a case study in high growth startups.

4/ The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

One of my favorite memoirs, documenting a startup rollercoaster from beginning to end.