Over the past 10 years, I have read over 500 business books.

99% were 1 idea stretched across 300 pages.

They should have been blog posts.

Save yourself the time and just read these 10 👇

1/ Marketing

The vast majority of tactical marketing books become outdated after 1-2 years.

Some, after 6 months.

Positioning by Al Ries & Jack Trout is some of the most mind-bending and timeless strategic marketing thinking out

2/ Growth

Did you know the top 10% of consumers in your category can drive 30-70% of the revenue growth?

Superconsumers by @eddiewouldgrow will completely change the way you think about growing your biz.

You don't need "all consumers."

Just

3/ Motivation

Shoe Dog by Phil Knight, founder of Nike, is one of the most inspiring business stories you'll ever read.

And it all started by selling high-quality, low-cost running shoes from Japan.

(A style nobody thought was "cool" at the

4/ Leverage

The Self-Made Billionaire Effect by John Sviokla & Mitch Cohen is all about how Producers can combine conflicting, opposite ideas at the same time to create massive value.

This is the playbook for thinking like a