Over the past 10 years, I have read over 500 business books.
99% were 1 idea stretched across 300 pages.
They should have been blog posts.
Save yourself the time and just read these 10 👇
1/ Marketing
The vast majority of tactical marketing books become outdated after 1-2 years.
Some, after 6 months.
Positioning by Al Ries & Jack Trout is some of the most mind-bending and timeless strategic marketing thinking out
2/ Growth
Did you know the top 10% of consumers in your category can drive 30-70% of the revenue growth?
Superconsumers by @eddiewouldgrow will completely change the way you think about growing your biz.
You don't need "all consumers."
Just
3/ Motivation
Shoe Dog by Phil Knight, founder of Nike, is one of the most inspiring business stories you'll ever read.
And it all started by selling high-quality, low-cost running shoes from Japan.
(A style nobody thought was "cool" at the
4/ Leverage
The Self-Made Billionaire Effect by John Sviokla & Mitch Cohen is all about how Producers can combine conflicting, opposite ideas at the same time to create massive value.
This is the playbook for thinking like a