Time to lift the lid? Can you ‘live tweet’ reading a 6 year old playbook you co-wrote and it not be the be the most boring thing ever? How could something written about social media 6 years ago possibly even be relevant eh?! #StorytellingAtScale

From a creative perspective we could almost stop right here... the biggest challenge in churning out content is that you don’t give yourself the time to make exceptional content that you’d actually want millions of people to see... like your TV ads. #StorytellingAtScale

This doesn’t seem... controversial? But we gave it a whole page because frankly all too often it still is 🤷‍♂️ #StorytellingAtScale

An integrated campaign that brings the same campaign idea (and distinctive assets ideally) to life but in a way that makes sense on social...? Sounds pretty obvious. This was the output of the first ever UK ‘Publishing Garage’ workshop with Facebook & Elvis. #StorytellingAtScale

Ahh yes, perhaps not award winning creativity but let’s acknowledge FB isn’t always the biggest/broadest brand building canvas... practical occasion based (category entry point even?) content and simple reminders or prompts play a big role. #StorytellingAtScale