A great LinkedIn headline can 10x your results.

But 99% of people’s headlines suck.

Here’s my 7 step formula for turning your headline into an opportunity generating machine:

1/ Everyone's Headline Is The Same

Don't believe me?

Run a search for any job title on LinkedIn.

Everyone's headline on the results page will be some version of:

[Job Title] at [Company]

With that headline, you're only competing on brand equity.

Not your own value.

2/ Great Headlines Have 2 Things

I've reviewed thousands of LinkedIn profiles.

My data shows that the most effective headlines include:

1. Relevant industry keywords
2. A unique value proposition

I like to lead with keywords and end with the value prop. For example:

3/ Start With The Right Keywords

Here's how:

1. Find 20+ job descriptions for target roles
2. Copy all 20 of them and paste them into https://t.co/GNdV1zXAsa's job description scanner
3. Run the scan and save the top 5-10 keywords

These are the ones you want in your headline.

4/ Find Your Unique Value

Start by asking yourself 3 questions:

1. How have I helped the companies I've worked for?
2. What results has my work driven for them?
3. How is my approach different from others?

Build that all into a single sentence starting with, "I Help..."