INVESTOR UPDATES IN 5 BULLETS - ACTIVATE YOUR INVESTOR
Companies that regularly communicate with their investors are twice as likely to raise follow on funding💰
A thread on a concept I call “activating” investors 👇 >>
1/ Founders spend so much time picking the ideal investors. After the round closes, most founders don’t know how to activate their investors. The excitement & high from a new investment wears off & the investors think you don’t need them beyond the money which is often not true.
2/ In the early days, companies spend a lot of time trying to look for intros to design partners and customers. The chances that your curated investor and advisor list having a warm connection to many of these customers is very high. You have to ACTIVATE investors to help you.
3/ Activation happens over regular investor updates. It also keeps you accountable and gives you a chance to engage them with a particular ask, advice, or intros which can have a 10x impact on your business.
It doesn’t have to take long. See my 5 line template 👇🏼
4/ 5 line template to structure your investor updates 📧
📝How’s it going? Any major updates?
📊 Company OKRs
📈 Next milestone
🙏 Help you need
📰 Upcoming press & Investor call to action
Details here: