TikTok is becoming a leading search engine

And it's going to impact your brand's content strategy

Here's exactly what you need to know & how it will affect your day-to-day as a social media manager:

This thread will break down:

· What's happening
· Why it's happening
· What your next steps should be as an SMM

Because there's a lot of conflicting info out there, and it's easy to get overwhelmed by it all

Let's get into it 👇

TikTok is making a push to take Google's crown as the world's leading search engine

But this isn't "new"

It's been a trend brewing for months, if not years

(Exhibit A 👇)

Why the hype NOW?

2 things:

1) Tech Crunch dropped an article covering the trend, so every marketing + tech bro is talking about it

2) TikTok has explicitly started encouraging search behavior in the app

It's the 'cool' thing to talk about now

But let's look at the numbers..

The Stats 📊

According to Prabhakar Raghavan, Google’s SVP:

“In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search… They go to TikTok or Instagram.”