I sympathize with mid-size companies seeking to acquire a premium domain name. Even if they stretch to make the maximum possible offer, it often still can't compete with what a larger company can offer. Their desired domain name remains always out of reach. /1

From the broker:

"The prospective buyer responded and explained that their absolute maximum amount they can spend is $100,000 USD. They are accountants and explained this is an extraordinary amount of money for them." /2

The distribution of how much a domain name is worth to a particular company may look approximately like the right half of a bell curve, with values increasing along the X-axis and the # of companies for which the domain name has that value on the y-axis. /3

Since each domain name is unique, a domain owner wishing to maximize the value of that asset will often wait for an offer in the (light green) rightmost tail of the distribution, from that small percentage of companies for whom the domain name will deliver the most value and /4

as a result can justify making the highest value offers for the domain name. But that means that the domain name will remain out of reach for the vast majority of companies that would benefit from owning the domain name. For even a company at the 80th percentile, in the /5