SoFi was founded in 2011 by 4 students who met at Stanford

🎓 The goal was to decrease the student debt burden by giving out lower rates than federal standards

💸 SoFi’s rates ranged from 5.99% to 6.5%, undercutting federal and privates rates which ranged from 6.8% to 16%

By September 2012, SoFi was reported to have commit over $ 200m in loans

📈 This increased to $ 450m by April 2014 and its borrowers reportedly got on average $ 9,400 in savings by refinancing their

💸 Today, SoFi wants to help its customers with every “financial” step of their journey, providing:

· Student loans

· Medical loans

· Home loans

· Renters insurance (powered by $LMND)

· ETFs

· Stocks & cryptos

· Credit card

· Auto insurance (powered by $ROOT)

& more!

⏱ It has also understood that time-pressed and convenience-seeking young professionals value the following elements:

· Speed

· Choice

· Content

· Education

And $SOFI thus turned itself into a convenient, affordable, transparent and user-friendly financial platform

This means that SoFi’s wants to be a “one-stop-shop” for its users

💸 Enabling it to cross-sell its different products and reduce its Customer Acquisition Cost