It’s been such a joy and honor being a coach for @lennysan's PM Fundamentals course.

Tonight I’m excited to live-tweet his workshop on customer insights! Buckle up and join us for the ride! 🎢 🧵

💪 Extracting customer insights is the skill that most separates new PMs from senior PMs, going beyond “how to build product” and into figuring out “what to build.”

🌱 Strategy and vision are rooted in insights about your customers. Customer insights are like the seeds of what you're building.

🤒 You win by reducing your customers' pains. People pay you to solve their pain points-- so you want to focus on gathering insights about their pain points, not just about what your customers want or need.

🌟 Goal: Identify (accurate and important) customer pain points.