The Internet rewards unique people.

Find your unique combination of skills, interests, and personality traits.

I call this a Personal Monopoly.

Become the only person in the world who does what you do.

Then, tell the world by sharing your knowledge.

Thanks to @Calalouf for her beautiful drawings.

As you build your Personal Monopoly, don’t just focus on yourself.

Focus on what the world wants too.

Think like an investor.

Find a small and growing market that only a few people write about. Then, learn everything you can about it, and share the best of what you learn.

A Personal Monopoly is a unique intersection of skills, knowledge, and personality that nobody else can compete with.

Personal monopolies aren't found — they're made.

Global markets increase the upside of having a Personal Monopoly, but also make it harder to create one.

The process of building a Personal Monopoly is the process of becoming yourself.

The sweet spot is finding an idea that looks specific to others, but still diverse enough to express the many shades of who you are, where you excel, and what you want to achieve.