1. I JUST RECENTLY BOUGHT $493,000 of $ROKU stock.

I missed the +217% one year run up in 2020. But as of today, I'm up about 27% for a 2 month hold so far.

Here's my extensive 25-post due diligence on #ROKU.

(read the full thread)

2. First, stop thinking of $ROKU as a hardware company.

STOP!

They started that way, but have shifted into a much more lucrative space - their 'Platform.'

More on that shortly.

Think of them as having part of their biz as hardware, but most of it as their Platform.

3. Most people I talk to say, "Why do I need #ROKU if my TV already has its own build in apps?"

I get it. People don't yet realize what ROKU offers. But they will. Just like people didn't understand other tech at the start (Paypal, Amazon, Netflix, etc.)

4. Beginnings - #ROKU is the japanese word for "6." CEO Anthony Wood named it this because it's his 6th company.

Anthony created the world's first DVR and then sold the company in 2002 and founded $ROKU.

He also worked as a VP at $NTFLX.

5. In 2008, $ROKU released the Netflix player.

Later they added more hardware: sticks, TVs, etc.

People still associate $ROKU as a hardware company.

They're missing the big picture. That's the BIGGEST confusion with $ROKU.

The play here is... "The Platform."